Tag: buffalo ridge v lamar

New Research Reaffirms Billboards as Highly Effective Venue in Programmatic DOOH Advertising

New York, NY – May 10, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today new data showing billboard advertising delivered full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine […]

Out of Home Legal: Never give your landlord a replacement cost buyout.

Never give your landlord the right to buy a billboard at replacement cost.  That’s the lesson of Buffalo Ridge Corp v Lamar Advertising.  Here are the facts. In 2001 Flynn Advertising contracted with Buffalo Ridge Corporation to lease real property along I-90 near Sioux Falls to construct some billboards.  The […]