Tag: brad sourbeer

Parker Outdoor uses a self-promo picture.

We have been running examples self-promo billboards.  Mel Pap of Gila River uses a drawing of herself.  Parker Outdoor owner Brad Sourbeer uses a self-promo picture: “This has been very successful with cold calls in person.  People recognize me when I stop in their business, so they already know the […]

Company of the Day: Parker Outdoor

Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA  98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is a family-owned and operated billboard business which started in 1987.  The company has an out of home plant with more than 164 faces including 9 digital screens in Washington, Idaho and Arizona.  The […]

Brad Sourbeer on Growing an Independent Out of Home Company

Yesterday we featured Parker Outdoor as Billboard Insider’s Company of the Day.  Parker Outdoor’s founder Brad Sourbeer updated us on what’s new. Parker is growing Here is the Parker update.  We are 188 faces counting with 80 digital slots that can be leased.  We are in permitting for one more […]

Short Versus Multi-Year Ad Contracts. What Do You Do?

In our company of the day feature today Brad Sourbeer of Parker Outdoor talks about his push for long-term ad contracts.  Many presenters at the fall 2022 IBO show talked about long term ad contracts: Huntington Outdoor CEO Justin Powell says long term contracts are recession prep. The best time […]

Company of the Day: Parker Outdoor

Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA  98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is a family-owned and operated billboard business which started in 1987.  The company has an out of home plant with more than 164 faces including 9 digital screens in Washington, Idaho and Arizona.  The […]