Tag: borrell

Maximizing Ad Agency Partnerships

Last week’s Sales Tip focused on local advertisers’ sentiment, so this week’s follow up is Borrell’s Local Advertising Agency Survey, which was also fielded from April – June 2021. The key takeaways from Borrell’s Local Agency Survey include: In choosing a media company, agencies place highest value on one that […]

Borrell Associates Issues Report on Outdoor Advertising

Borrell Associates has issued a report on the Outdoor Advertising industry.  The report costs $995 and can be accessed via the Borrell website.   The reports says digital signage accounts for 17% of all billboard sales.  Here’s a Borrell infographic which shows that outdoor has grown nicely since 2009.   […]