Outsight marks Billups’ third acquisition since September, positioning the company for market domination and substantial growth in 2024 NEW YORK–(BUSINESS WIRE)–Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, is pleased to announce the acquisition of Outsight, an […]
NEW YORK–(BUSINESS WIRE)–Billups, a global Out-of-Home (OOH) technology and managed services company, announces the acquisition of OOH Labs, a Canadian independent media agency driven by science, supported by data and managed by OOH professionals. The acquisition will provide Billups and OOH Labs customers with a greater reach across North America, enhanced […]
NEW YORK–(BUSINESS WIRE)–Billups, a global Out-of-Home (OOH) technology and managed services company, today announced the acquisition of TAC Media Sdn. Bhd., (“TAC Media”) a prominent OOH advertising specialist based in Malaysia. The acquisition will integrate TAC Media’s regional network and insights with Billups’ global footprint and technical acumen. As a […]
PORTLAND, Ore., Feb. 21, 2022 /PRNewswire/ — Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software provider for the digital out-of-home marketplace. The acquisition follows Billups’ recent purchases of Ads on Top in 2022 and MacDonald Media […]
(Portland, Oregon, U.S. – February 15, 2022) – Billups, the largest privately held out-of-home technology and managed services company in the U.S., today announced it has acquired Ads on Top, the only API-first ad server and supply-side platform (SSP) built specifically to handle loops and programmatic digital out-of-home (DOOH). Ads […]
AMSTERDAM, Sept. 28, 2021 /PRNewswire/ — Billups, the largest privately held out-of-home technology and managed services company in the U.S., has announced the company’s first hire in Europe with the official appointment of Andrew Brunton as Regional Director, EMEA. Based in Amsterdam, Andrew will be responsible for introducing and developing Billups capabilities in the European marketplace through innovative […]
PQ Media released its 12th Annual Global Out of Home Forecast for 2021-2025 yesterday. PQ Media calculates that global out of home revenues declined 13% in 2020. PQ Media forecast global out of home growth of 6.6% for 2021 and 7.5%/year for 2021-2025. Here’s a comparison of the media forecasts […]
The Catalyst reports that Nickelytics, a Tampa-based advertising firm that evolved from The Nickel Ride, a ride-share company, has appointed out-of-home (OOH) advertising industry veteran Rick Robinson, Chief Strategy Officer at Billups, to its board of advisors. He will provide guidance and insights to founder and CEO Judah Longgrear and […]
Billups Chief Strategy Officer Rick Robinson has a fascinating conversation with Brian Eck of the City of West Hollywood on the In the World podcast. West Hollywood has approved 21 innovative development projects which incorporate out of home advertising on the Sunset Strip. Robinson says “I think it’s breathtaking. This will […]
Last week Anna Bager moderated a discussion titled why OOH Should Be The First Place Brands Go Post-Crisis. Some takeaways; Covid may give boost to out of home company home officing Active OOH sectors now are insurance, banking and alcohol Experiential Out of Home has been hit hard by Covid. […]
