Many cities require you to takedown a certain number of square feet of billboard advertising in order to construct a new static billboard or in order to be able to convert a static billboard into a digital billboard. Today out of home development expert Andy Goodman talks about takedown ratios. […]
Today out of home development expert Andy Goodman shares his experience dealing with Native American Tribes. I’ve had a couple experiences here in California with the Indian Tribes. The Agua Caliente Tribe in Palm Springs were very good to work with. We would meet with the Bureau of Indian Affairs […]
Today out of home leasing and development expert Andy Goodman talks about how to begin and end your out of home advertising lease. When should a lease begin? The lease begins when all of the government permits have been signed off. So in California you’ve gotten your Caltrans permit, you’ve […]
Age Advertising President Andy Goodman has 33 years experience siting and developing billboards. Today discusses how to make the case for your billboard. Let’s start with the City Council. What makes sense to the City Council? FBI’s most wanted amber alerts natural disaster alerts non-profit advertising and support communications with […]
AGE Advertising President Andy Goodman has 33 years experience developing and siting billboards. Today he talks about the development process in California. The Development Process I look for a sign code that I can work with. If I know there is a workable code I start to identify the properties that […]
