Tag: billboard design

McDonalds Weather-Related Digital Campaign

London, UK (26 April 2018) – Today, McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons […]

Digital Before/After By Out of Home Creative

By Melody Roberts, Out of Home Creative Out of Home Creative was commissioned by NewSouth Outdoor to redesign an existing digital campaign for their client, Montgomery Dental. In this situation, both the client and the outdoor advertising company were dissatisfied with the previous designs. The clients shared with me they […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Roberts on What to Do When You’ve Won the Business.

This is the last installment of a series discussing how to successfully transition from winning a sale to producing a billboard ad.  Insider previously interviewed Debbie Collvins of Billboards, Etc and and Greg Callaham or Greg Callaham Design.  Today we talk with OBIE nominated billboard designer Melody Roberts, the founder […]

Transformation Media Billboard Helps Trucking Firm Fill Positions

Insider loves to hear about successful out of home sales stories. Transformation Media  Account Executive, Cheryl Adams has a great story which demonstrates the power of saying “Yes” to a client combined with innovative creative design.   Insider loves the can-do attitude which Cheryl and Transformation Media showed. Cheryl, what […]

Callaham on what to do after you’ve won the business

Insider is running a series of interviews discussing ways to insure that you don’t drop the ball in the transition from winning the sale to producing the billboard ad.  Last week we talked with Debbie Collvins of Billboards, Etc.  This week we talk to Greg Callaham of Greg Callaham Design. […]

Collvins on what to do when you’ve won the business.

Billboard Insider reader Claude Dicks has asked for an article about the process which makes sure that your sales reps are communicating well with the client and graphic designer.  Insider asked Debbie Collvins, Graphic Designer, Billboards, Etc. for her thoughts.  You can reach Debbie at debbie@billboardsetcinc.com. What common mistakes to […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s board is […]