by Nick Coston By now, unless you lost your internet, you’ve been overwhelmed by OOH industry peeps showing all of us they are flying to the upcoming Cannes Lion Festival in France. Why not, if I were going I too would be plastering my LinkedIn page with photos of me […]
At yesterday’s Spring 2026 IBO show Bill Durden of Durden Outdoor encouraged independent billboard companies to use empty billboards to build their brands. Here’s a summary of his comments together with some of his billboards: “Around 2015 I had a voicemail intro on my cell phone…The voicemail said “I can’t […]
Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL 36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of over 1,032 billboard faces, including 32 digital display faces across Southern Alabama and Northern Florida. The company is an operator associate of the IBOUSA. Earl Durden formed […]
Congrats to Durden Outdoor and the Up to Something Agency for winning an automotive OBIE at the 2024 OOH Media Conference. Bill’s acceptance speech is a one of a kind: “I hope that someone isn’t getting fired tonight because I don’t know if a billboard plant from Alabama is supposed […]
Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL 36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of over 1,000 billboards, posters and digital displays across Southern Alabama and Northern Florida. The company is an operator associate of the IBOUSA. Earl Durden formed Durden Outdoor […]
Durden Signs converted 365 static faces from the rod system to the SignSprings system. Billboard Insider talked with VP of Operations Bill Durden about the results. How big was your Sign Springs conversion project? We bought enough springs to do one poster face and decided to install them on a […]
It’s a challenge to freshen up an ad in a popular out of home category like real estate. Durden Outdoor Creative Director Bill Durden found an economical solution for Tom West Realty. We talked with Bill. Bill, who came up with the idea for the lights? The lighting concept […]
Billboard Insider’s note: Independent operators in smaller markets don’t have unlimited creative budgets. That’s this billboard campaign by Durden Outdoor deserves attention. Sometimes smarts can substitute for money. Kudos to Bill Durden and Out of Home Creative’s Melody Roberts. By “Dolla” Bill Durden, VP and Creative Director, Durden Outdoor […]
A local Coffee County woman is desperate to find a kidney donor and has a BIG strategy to find a match. Betty Jo, also known as Jody Millette contacted Durden Outdoor to discuss her unique situation. After fighting kidney failure for over six years and realizing that no one in […]
Billboard Insider learns something new whenever he talks with Bill Durden, VP of Operations at Durden Outdoor. Here are Bill’s thoughts on covid, supply chain issues and using LUCIT and Lind PosterSprings to boost his business. How did covid impact Durden? Wow. How do I begin. We lost our sales […]
