Consolidation is one of the biggest conversations happening in out of home right now. Companies are selling. Larger operators are acquiring. Independent owners are being approached with opportunities that may be hard to turn down. But there is another side of that conversation that interests me just as much. What […]
Billboard Insider caught up with Becky Smith, IBOUSA Enterprise Manager, also known as Chris Cowlbeck’s left-hand lady, and asked her about the IBO Speedway. Becky oversees the collection, cleansing and homogenizing of IBO Associates inventory, similar to the real estate MLS system. What is the IBO Speedway? The IBO Speedway […]
