New York, March 14, 2022 — DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today announced today its 5th Canada Summit will be held in-person on June 16 at the Scotiabank Theater in Toronto. The DPAA Canada Summit attracts brands, agencies, DOOH media […]
Tag: Barry Frey
81% of Advertisers to Recommend Digital OOH Over Next 12 Months
NEW YORK — October 6, 2021 — DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial results from its Digital Out of Home (DOOH) Thought Leadership Study. The study was conducted by Advertiser Perceptions, the global […]
Mayor de Blasio Celebrates Digitial Signage Week
NEW YORK, September 9, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today that New York City has proclaimed the week starting October 11 which features the DPAA Video Everywhere Summit on October 12 as New […]
Speakers Announced for Video Everywhere Canada June 9-10
NEW YORK, May 12 — DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today initial speakers for The Video Everywhere Canada Summit. Based on interest and strong support, the event has been expanded to two days. The livestreamed event […]
Barry Frey: We see digital OOH coming back in most regions.
Billboard Insider asked Barry Frey, President of the Digital Place Based Advertising Association to talk about how place-based is coming back from covid. Barry, can you give us an update on how the place based out of home market is coming back from Covid? We see all of Digital Out […]
DPAA Online Chat Tomorrow
NEW YORK, April 13, 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today the association and Digital Out-Of-Home (DOOH) industry’s first Clubhouse Chat set for April 20 at 4pm Eastern Time. The session titled “Time […]
Lamar Sponsors $300 Million SPAC
Lamar Advertising filed an S-1 to raise $300-345 million via a special purpose acquisition company (“SPAC”) named Lamar Partnering Corporation (“LPC”). Lamar will own approximately 20% of the LPC. LPC will be managed by members of Lamar’s management team including Ross Reilly, Lamar’s VP of Mergers and Acquisitions who will […]
Coinstar joins DPAA
NEW YORK – March 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Coinstar®, owner of self-service coin-counting kiosks found in retail stores, is now a member of the organization. In October, Coinstar […]
DPAA Adds Markman and Conti to Board
NEW YORK – February 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of […]
DPAA to Host International OOH Events
Insider thinks this press release is of interest because it shows the growing importance of China to out of home advertising. NEW YORK – January 13, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, will host, sponsor, […]