Here’s the chatter about Coronavirus and out of home. The GO2020 Out of Home Media Conference and Expo: Group M’s Brian Wieser quoted in Axios: Outdoor advertising “may be worse off with lower levels of foot traffic in many places.” William Eccleshare, Clear Channel Outdoor Global CEO on last week’s […]
Thanks to Sara Fischer, Media Reporter for Axios for allowing us to reprint her recent post. Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7% last year, mostly due to the rapid conversion of static ad spaces to […]
