Last week Insider read an article by a medical marketing firm titled Do Billboards Still Work. Lots to disagree with. This paragraph gave Insider a slow burn: Billboards don’t allow audience segmentation Audience segmentation, or dividing your potential patients into subgroups (i.e., segments), is an excellent way to take your […]
Tag: audience segmentation
Clear Channel RADAR Video
Great video on Clear Channel’s RADAR system. Also a good primer on the how to’s of digital audience segmentation for outdoor. Paid Advertisement