At the Spring IBO show Broadsign Chief Strategy Officer Ari Buchalter was asked a couple questions about PerView impressions.. Here was his response, lightly edited. You can get impressions from Place Exchange or from Geopath. Will buyers accept Place Exchange impressions on the same basis as Geopath? In our experience, […]
Billboard Insider is running excerpts from an interview that Co-Publisher Dave Westburg conducted with Broadsign CEO and Chairman Burr Smith and Chief Strategy Officer Ari Buchalter at the IBO show. Today, Ari Buchalter talks about how Place Exchange helps independent out of home companies and programmatic pricing (remarks have been […]
Since the Broadsign announcement of their purchase of Place Exchange we have been discussing how this transaction may impact the industry with a number of critical players in the OOH space. First, a few key comments from a conversation we had with Ari Buchalter, the CEO of Place Exchange: Ari, […]
Dear Valued Partner, I’m reaching out to share the exciting news that Place Exchange has been acquired by Broadsign. Together, we become the most comprehensive solution for OOH, with industry-leading technology, best-in-class service, and the most extensive footprint of premium supply worldwide. Place Exchange’s vast network of ecosystem integrations, advanced […]
Here are 4 quotes which summarize day 1 of the OOH Mediacon25 conference. Place Exchange CEO Ari Buchalter on the 4 reasons an independent out of home company needs measurement “If the buyer is asking for it and this is very common particularly with large national buyers. They want to […]
Place Exchange released their H2 2024 Programmatic OOH Trends Report, identifying the following milestone: For the first time, Screen/TV tied Billboard for the largest asset category, with both claiming 29% of spend in H2 2024, reflecting the growing weight of video advertising in Digital OOH. Insider reached out to […]
PerView unlocks up-to-date reach, frequency, and hourly impression measurement across Out of Home media formats for Canadian buyers and sellers. Toronto, Canada (October 14, 2024) — Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, announced the expansion of its proprietary PerView measurement solution to Canada. PerView […]
At last week’s IBO Spring 2024 conference, Place Exchange CEO Ari Buchalter talked about the importance of impression measurement and the pending release of out of home measurement standards by the MRC. We’ve excerpted his comments here. Why impressions are important. If we look at the advertising market – almost $400 billion […]
Great wrap up to the second day of a fun and informative IBO conference in Houston. Insider wanted to give everyone a few of the highlights of the last two days with quotes from five presenters. Becky Smith, IBO Enterprise Manager “The best thing about of Out of Home […]
WASHINGTON, D.C. – March 28, 2023 – Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out […]
