November 17, 2017 (Washington, DC) – Out of home (OOH) advertising revenue rose 1.9 percent in the third quarter of 2017 compared to the previous year, accounting for $1.78 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2017 the OOH industry is up 1.3 […]
By Nancy Fletcher, OAAA President and CEO Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability […]
Interesting YouTube video with a look at how some of the world’s most valuable brands are using OOH around the world. [wpforms id=”9787″] Paid Advertisement
The state of Maine and WCSH6 noted last week the 40th anniversary of Maine’s billboard ban. It was 40 years ago, last week, that then Governor James B. Longley signed the act that eventually removed 8,500 billboards across the state. It took almost seven years for that task to be […]
