WASHINGTON D.C. (May 24, 2021) – The Out of Home Advertising Association of America (OAAA) today announced the 79th Annual OBIE Award Winners. Each year the OBIE Awards honor the year’s most accomplished creative campaigns in out of home (OOH) advertising, and this year OAAA presented 58 awards via a […]
By: Anna Bager, OAAA President and CEO I am very proud to share that today, we published the “OAAA OOH Impression Measurement Guidelines,” a framework that proposes new standards and minimum reporting requirements for OOH audience measurement. This marks a huge milestone in evolving measurement for our industry and an […]
Our first thought on last weeks IBOUSA conference in Denver is, ZOOM has been a necessary and productive means of communication during the pandemic, but it is no substitute for gathering together in person, to share ideas, catch up on friendships and learn together as an industry. It was truly […]
WASHINGTON D.C. (May 7, 2021) – The Out of Home Advertising Association of America (OAAA), today released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The “OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices” will establish an industry-wide measurement […]
WASHINGTON, D.C. (May 3, 2021) —The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, today announced that Karen Germ has joined as Vice President of Marketing. Germ, who will be based in the trade group’s New York office, was brought on to implement OAAA’s industry-leading initiatives to raise awareness for and elevate OOH as […]
The OAAA/Geopath 2021 Conference Agenda has been released. Billboard Insider doesn’t want to miss the Leadership Outlook panel. Plenty of other great panels. US House Majority Whip James E. Clyburn and Ken Klein on Political Issues Alexis Ohanian and Adquick CEO Matt O’Connor on OOH for Social AmpliAnna Gager interviews […]
By Anna Bager – President & CEO of OAAA “All politics is local,” former House Speaker Thomas “Tip” O’Neill used to say. Well, the same premise is true with advertising about COVID vaccines. Across the country, governments and health authorities are communicating the importance of getting vaccinated against COVID-19. Out of […]
Sell your strengths: brand safety, reach and creativity. That’s what Media Village founder Jack Myers told OAAA CEO Anna Bager in an OAAA lunch break interview last week. Here are some highlights. Jack Myers got started selling transit ads. It was my first job out of college in the early […]
WASHINGTON D.C. (February 16, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out-of-home (OOH) and digital OOH media ecosystem, today announced a joint diversity, equity, and inclusion (DEI) initiative in partnership with Geopath, the not-for-profit organization that provides the industry-standard measurement […]
Last week OAAA’s Anna Bager and Billboard Insider’s Dave Westburg were interviewed by WBEZ for a podcast titled What’s Up with All Those Billboard Ads For Lawyers? Here’s what they said. OAAA CEO Anna Bager on why lawyers like billboards When you’re driving down the highway you’re not on your […]
