Yesterday New Tradition announced the purchase of RSA Media’s out of home assets in Boston. We find this transaction interesting because RSA was owned by American Tower. Maybe the billboards-are-just-like-towers experiment was a failure. Maybe there weren’t enough opportunities to put antennas on billboards. Maybe 28 billboards were overlooked amidst […]
Company: RSA Media Market: Massachusetts Headquarters: 1 Huntington Avenue, Suite 1104, Boston, Massachusetts 02116 Phone: 617-227-4858 RSA Media owns a billboard plant with 30 faces (16 static and 14 digital) in Massachusetts. The company is a member of the OAAA and Geopath. James Lack founded RSA in 1987 an is currently […]
The vast majority of the 525 out of home companies in Insider’s database are independently owned and operated. When does it make sense for an out of home company to be part of another business? Here are Insider’s thoughts. A sign company owns billboards (excellent business case) Examples: Astro Signs, […]
It’s a poorly kept secret that a couple months ago American Towers bought RSA Media, a Boston out of home company with 15 high profile Boston billboard structures. Kalil & Co. confirmed their assistance in negotiating and brokering the RSA Media sale transaction without mentioning the buyer, at the buyer’s […]
