By Olivia Oshry, Chief Marketing Officer, OAAA As AI accelerates how advertising is planned, bought, and optimized, marketers are facing a quieter but more pressing challenge: how to make ideas and campaigns feel human again. Automation has made media faster, smarter, and more efficient, but it has not necessarily made […]
NEW YORK, Nov. 14, 2025 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), and Google DeepMind today announced the launch of ‘Imagine If…’ – an artistic and cultural civic program that invites New Yorkers across all five boroughs to co-create a city-wide visual experience with local artists. Imagine If…’ asks subway riders to […]
New York, November 14, 2025 – billups, the world’s largest independent Out-of-Home (OOH) technology and managed services company, today announced significant enhancements to its technology capabilities, including the introduction of audrai, the first AI-powered agentic system built to optimize planning and performance for OOH advertising. The company’s technology-first approach has fueled expansion across […]
Much of the extra time in my workday I spend reading your OOH posts, articles, viewing photos of billboards, analyzing new media tech platforms, attending OOH related conferences and shows, and writing my own opinion pieces. I enjoy reading what my OOH colleagues have to say. I’ve become accustomed to […]
AI isn’t perfect and is prone to hallucinations. Look at this doozy served up yesterday by the AI fintech bot AInvest…. A clear hallucination. Sources at Clear Channel tell Billboard Insider that this is a fiction. David Moezidistot has never been Clear Channel Outdoor’s CFO. David Moezidistot has never […]
Last week we polled Billboard Insider readers about AI and out of home ad design. 70% of Billboard Insider readers said they use AI to generate content which they use in out of home ads. Here are the poll results. If you are in the 30% of our readers who […]
Readers have requested more articles about AI and how it can be used in out of home. One way to use AI is to generate out of home ad ideas. Billboard Insider asked chat GPT to suggest ad slogans for an out of home ad for a dentist and got […]
A reader asked Billboard Insider to write more articles on how to use AI in out of home. We’ll start with a case of what not to do. Don’t use AI to try to buddy up to someone with whom you have no relationship… Billboard Insider guesses this person used […]
I received a deposition transcript from a court reporter that we had not used before. Without prompting (no AI pun intended), the reporting service included a $75.00 summary of the transcript. While the AI made some incorrect assumptions, they would have been easy to correct in the Word version of […]
Here are the results of Billboard Insider’s reader poll on the use AI. We expect to see increased use of AI in out of home in the future. If you aren’t using AI you should be spending time researching AI and how it can assist you in running your […]
