U.S. agency and brand partners can now take advantage of a simplified and more efficient traditional OOH planning experience with Adstruc NEW YORK – September 10, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, announced today the availability of its Adstruc traditional OOH […]
On April 29, 2024, Vistar announced the purchase of ADstruc from PJX Media. Billboard Insider asked Vistar CEO and Co-Founder Michael Provenzano to discuss the transaction. Michael, why did Vistar buy ADstruc ADstruc is a software asset used by agencies and media owners. It’s a battle tested product. We kept hearing from our clients “we […]
NEW YORK — April 29, 2024 — Vistar Media, the top global provider of technology solutions for out-of-home (OOH) media, today announced the acquisition of traditional OOH planning and buying software, ADstruc, from PJX Media. “We live in a world powered by software, and the OOH media industry is no […]
