Billboard Insider™

This email from AdQuick’s Adam Singer on increasing OOH allocations caught Billboard Insider’s eye. We recently saw fresh data from GroupM showing an increase in OOH allocation, something we’ve noted for some time. The increase in spend makes sense, as out of home (OOH) campaigns have become more essential than […]

Billboard Insider thinks the pending MRC standards are much overdue and much needed step to enable out of home to achieve a greater market share.  We are pleased to see Adquick join the MRC board.  Here’s the announcement by Adam Signer, VP Marketing, Adquick: We are thrilled to announce that […]