Here are 4 quotes which summarize day 1 of the OOH Mediacon25 conference. Place Exchange CEO Ari Buchalter on the 4 reasons an independent out of home company needs measurement “If the buyer is asking for it and this is very common particularly with large national buyers. They want to […]
Adam Malone of Screenverse tells Billboard Insider T-Mobile’s $600 million purchase of Vistar is good for out of home. You asked for thoughts on the Vistar acquisition.. here are a few of mine. T Mobile Ads’ acquisition of Vistar is the most significant moment in the DOOH industry… ever. The […]
By Adam Malone, C0-Founder and President of Screenverse One week ago OneScreen AI announced its $1.2 million seed round to fix a “broken” OOH industry and become, as the Business Insider headline read, the “Amazon of OOH”. The news of Lamar’s $30 million investment in Vistar Media is proof that […]
