On last week’s Bell Board Podcast, out of home sales expert Kevin Gephart said to avoid focusing on short term ad contracts. Here are the results of our readers poll on the minimum length of ad contract out of home companies will accept. Jim Mclaughlin says you should also […]
On Wednesday Insider suggested you should include credit card info in your ad contracts. A reader from a large out of home company dissents: “… putting the credit card info into the contract is not advisable. Remember that companies have to be responsible for handling and securing credit information for […]
