“I’m inclined to cancel my ooh ad contract” is not the same as “I’ve cancelled.” That’s the lesson of OUTFRONT Media vs Hart. Here are the facts. In May 2016 the Georgia law firm Hart and Associates signed an agreement for advertising on multiple billboards (“Agreement”) for 12 four week […]
What’s in a good out of home sales contract? There’s a tension between keeping a short term ad agreement to one page and the need to avoid conflict by being specific. Here’s a one-page static billboard ad contract. We’ve added our comments in italics explaining the importance of each section. […]
Can an out of home client refuse to pay if there is a delay in posting a billboard or if they allege that a sales rep misrepresented benefits of the advertising? No. That’s the lesson of OUTFRONT Media vs Hart and Associates. Here are the facts In May 2016 the […]
Some advertising contracts allow an out of home company to declare the future amounts due if a client defaults. Vincent v Grayson suggests that you’ll have a hard time recovering future amounts owed when a contract defaults unless you can prove actual damages. Here are the facts. In July […]
Here are 12 musts for your out of home ad contracts. Location Info. The board number, face number, address, direction, and board size. This avoids misunderstandings. It’s easy for a client to mix up your board with boards nearby while talking on the phone. Contract Term. Be specific about the […]
