Standard Media Index tracks invoicing data from the major ad agency holding companies which represent 95% of national brand ad spend. The Standard Media index figures show that national brand out of home spending was up 70% in the first quarter of 2022 and 42% for the first two months […]
Dave Clayton has over 40 years experience in advertising, including nine years running an ad agency specializing in Out-of-Home. Billboard Insider talked with Clayton last week. How did you get involved with the out of home advertising business? I had exposure to Out-of-Home working at a couple of large ad […]
Insider thanks the OAAA for allowing us to reprint their recent article. As highlighted in the new 2016 repositioning, OOH is more creatively impactful, more contextually relevant, and more of a media amplifier than ever before. OOH is also the fastest growing traditional media in the US. All of these […]
My Daily Tribune did an article on Rocket VII Interactive last week. Rocket VII Interactive operates a movie theater, a web design business, an ad agency and five Formetco digital billboards in Gallipolis, Ohio. Two points in the article are worth comment. There can be synergies if a small company […]
