Tag: 2019 projections

Edith Gagne’s 3 Predictions for OOH for 2019

Edith Gagne, VP Sales for Campsite Canada’s largest digital out of home exchange, has three predictions for out of home in 2019: More pressure to standardize impression metrics As DOOH buys start to blend with online & mobile, buyer expectations around measurement have already been shifting and will continue to be […]