At last week’s IBO show, Neil Morris of Super Optimal demonstrated a simple web tool for reviewing and improving out of home ads. You upload an ad to the superoptimal.ai website and it assesses the effectiveness of the ad and suggests improvements.  Here’s a poorly designed out of home ad which was fed into the system for analysis

And here’s a well designed out of home ad which was input to the the website for analysis.

The system carries a monthly per seat fee for unlimited use. IBO members get a free thirty day trial with 10 premium report credits.  To learn more about the product contact Karla Steele, karla@superoptimal.ai, 308-233-4256.

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