Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Mr Electric

Rating: 4 (very good)

• The ad pictured here is for a company offering electrician service. The black background does a great job of providing contrast for the headline, logo, and the lights in the photo.
• It’s clean, simple, and memorable. Therefore, it does its job, and it does it well.
• I would have made the logo a bit larger, but I suspect the size is limited by the branding standards governing the logo/corporate lockup.
• This ad earns a 4 (very good).

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