Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham  who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Charlie’s Carwash

Rating: 4 (very good)

• Nice work on a clean design that clearly communicates the selling message.
• The small extension attracts the eye and establishes the business name in the viewers mind. The yellow and white text contrasts nicely with the blue background.
• All caps in the headline works here because it is so short.
• The bright green windshield bugs give the ad a bit of memorable whimsy.
• I would have encouraged the advertiser to scoot the bottom bug splat over to the right and made the URL larger.
• This ad earns a 4 (very good).

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