Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Hiller

Rating: 3 (average)

• This ad does a good job as an awareness message.
• A brightly colored graphic draws the eye. The business name is large.
• The rhyming tagline is easy to remember, but needs to be larger. The services listed also need to be larger.
• Everything has good contrast, which helps legibility. This ad earns a 3 (average).

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