August 31, 2022. Dallas, TX – DTO Advertising (“DTO”) announced today the sale of its out of home advertising displays and easements in East Texas to Primary Media Outdoor Advertising (“Primary”).

DTO is a leading operator of traditional out of home displays in East Texas, serving markets including Jacksonville, Palestine, Gilmer and Whitehouse.  “This is a rare portfolio of signs that feature easements beneath every location.  We are excited to add these premier Texas assets,” says Josh Feferman, CEO of Primary Media.

Drachman M&A Co. advised DTO on the transaction.  The terms of the deal were not disclosed.

“We have a great footprint in North Texas and are very bullish on the region.  We are excited to add these high-margin assets in East Texas and expand our coverage in other key areas of the great state of Texas.”

DTO Advertising founder Dennis Thompson is pleased to see the transaction come to a successful close. “We have owned and operated these assets for decades.  We appreciate our clients, the markets we serve, and most of all, our time in the great business of Outdoor Advertising.”

Max Drachman, CEO of Drachman M&A Co. mentioned Texas remains a hotbed of activity.

“It’s no secret that Texas is a great state to operate a business.  DTO is a distinguished heritage operator of traditional Outdoor assets, and we are pleased to help them with their divestiture.  The Primary team is poised to hit the ground running, and we know they will do very well with this acquisition.”

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