INDIANAPOLIS (September 13, 2016) – First, the scary news: safety fines are stiffer, federal enforcement is more aggressive, and recordkeeping is more difficult. But the good news: there is a clear path to preventing loss, controlling costs, protecting workers, and complying with safety regulations. The main take-away from OAAA’s day-long […]
Other News
Fairway South Carolina Stunt For Bojangles Ad Campaign
Fairway has been stunting by running smiley face billboards in South Carolina. WMBFnews.com and wspa.com report that the stunt was for an ad campaign for the Bojangles restaurant chain. The post-stunt billboards now show a pictures with a Bojangles meal opposite of a smiley face. Insider’s take: Stunts can be […]
Grand Forks Votes No On Digital
We reported yesterday on Sky Digital’s sign application in Crookston MN. Sky Digital was also in the news in Grand Forks, North Dakota as their Planning and Zoning Commission voted 11-0 to block five proposed digital billboards last week. The vote was their response to an appeal Sky had filed with […]
Company of the Day: Billboard Outdoor Advertising
Company of the Day: Billboard Outdoor Advertising Markets: Oklahoma Headquarters: 2305 Leo Sun St #100, Shawnee, OK 74804 Phone: 405-273-9009 Billboard Outdoor Advertising operates a billboard plant with 27 faces in Shawnee/McCloud, Chandler and Clinton, Oklahoma. Paid Ad
Digital Billboards Q&A
Billboard professionals seeking digital billboard permits have heard these arguments from opponents: Wait, aren’t digital billboards in federal court? What about lighting? So are digital billboards safe? Billboard Insider asked OAAA to prepare a succinct, updated position paper for industry advocates, regarding these common debate points: Wait, aren’t digital billboards […]
Company of the Day – Barrett Outdoor
Company: Barrett Outdoor Headquarters: 381 Highland St., West Haven CT Markets: Eastern Connecticut along the I-95 corridor, including Bridgeport, Stratford, Devon & Milford Phone: 203.932.4601 Email: sales@Barrettoutdoor.com For 55 years, the Barrett family has kept its focus on doing one thing and doing it very well: Having outstanding outdoor bulletin spaces in outstanding locations—and providing customers […]
CK Outdoor Seeks Site Locator
CK Outdoor operates a billboard plant in South Dakota and Iowa. The company is looking for a qualified individual with real estate experience who can locate new potential billboard locations. Westburg talked with Karla Steele of CK Outdoor about the qualities of a good outdoor lease and what the company […]
Outfront Gets L.A. Bus Marketing Rights
A press release from Outfront Media 12 SEP 2016 New deal expands on OUTFRONT’s leadership in the greater Los Angeles transit advertising market NEW YORK, Sept. 12, 2016 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, announced today that it has assumed […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Kerry Yoakum on local outdoor regulations
Kerry Yoakum is VP, Government Affairs for the OAAA. He joined OAAA in 2008 after practicing law as an attorney for the Ohio Department of Transportation. Kerry, how did you get involved in the outdoor advertising industry? Prior to joining the Outdoor Adverting Association of America (OAAA), I practiced as […]