Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
By Paul Hiebert, Research Writer, YouGov.com New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally honest Three years ago, in March, 2014, a YouGov survey found that 56% of US adults who came across at least one advertisement per month felt […]
Company: Carter Outdoor Markets: Arkansas Headquarters: 23111 Interstate 30, Bryant, Arkansas 72022 Phone: 501-847-3444 Carter Outdoor Advertising operates a billboard plant with over 400 faces in Central Arkansas. Leah Carter is the firm’s owner administrator. The company’s billboards vary from 10 by 20 to 14 by 48. The firm’s billboards […]
Debut of Purifying Eco-Billboard Technology in the U.S. March 23, 2017 Torrance, Calif. (March 23, 2017) – Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor. Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help […]
The remake of Twin Peaks is coming soon to Showtime and the promotional campaign is in full swing. The newsletter Bloody Disgusting reports that billboards have been reported in Washington, Pennsylvania and Montana. The boards are mostly blank with lots of room available. Stand by to see if more is […]
Here’s a great time lapse video of an spectacular Elite Media & bpgraphics building wrap in Las Vegas. The project wrapped a Marriott hotel for Volvo. Elite Media is a Las Vegas out of home advertising company which specializes convention and event advertising. [wpforms id=”9787″] Paid Advertisement
On March 13, 2017 we reported that Middleton Outdoor sold its Texas plant. Max Drachman of Kalil and Co brokered the transaction. The Victoria Advocate ran an article on the sale yesterday which identified Lamar as the buyer. Middleton operated 10 digital billboards in Victoria, Texas. [wpforms id=”9787″] Paid Advertisement […]
This is the second in a series of profiles of the companies who are trying to automate the out of home sales process. Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, DoMedia, Fliphound, Kinetic, rVue, […]
Company: Key Outdoor Markets: Illinois, Missouri, Iowa Headquarters: 1873 Bourbonnais, IL 60914 Phone: 815-937-4579 Email: angelakdahl@keyoutdoor.com Key Outdoor is a privately held company which was started in 1977 and operates a billboard plant in Illinois, Missouri and Iowa. Insider interviewed Vice President Angela Dahl about the company. Angela, tell us […]
Thanks to the OAAA for allowing us to reprint their article. MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s […]
