Insider is paranoid about hacking because he was the victim of a hack attack in March 2016. There’s a simple way to find out if your out of home email or out of home company website has been compromised via a data breach. Visit the have I been pwned […]
Other News
Company of the Day: Elevation Outdoor
Company: Elevation Outdoor Advertising Markets: Colorado, Wyoming Headquarters: 56 Steele St, Denver, CO 80206 Phone: 393-365-9124 Email: info@elevationoutdoor.com Elevation Outdoor Advertising operates a billboard plant in the following communities: Craig, Colorado Estes Park, Colorado Salida Colorado Douglas, Wyoming Cheyenne, Wyoming The company is run by Steve Richards and Lolly Block. […]
TN Groups Seek Removal of Billboards
The Commercial Appeal reports that some community groups are attempting to get four non-conforming signs removed. The groups include Neighborhood Preservation, Inc, a couple local citizens and Memphis Bioworks. They have petitioned court to have three signs in the Memphis Medical District and the fourth sign at Tillman and Walnut […]
Jan Dawson gets it wrong.
Variety columnist Jan Dawson made this comment in a post last week on iHeart Media’s troubles : “Despite operating in two industries in decline — radio and outdoor advertising — iHeart has managed to maintain revenues while improving margins…” Jan needs to look at the data. Radio is in decline, but not outdoor. […]
Top Take-Aways from Billboard Regulators’ Conference
INDIANAPOLIS – Billboard regulators want more information on benefits of relocating signs and also learned how to measure light from digital billboards during their annual meeting. Regulators convened in Indianapolis April 30-May 4 under the auspices of the National Alliance of State Highway Beautification Agencies (NAHBA). State officials are seeking […]
Company of the Day – East West Media
Company: East West Media Markets: Tennessee Headquarters: 18 W Madison Avenue, Athens, Tennessee. Phone: 423-337-4444 East West Media was started in 2001 by Bobby Mizer. The firm is family owned and run with 5 Mizer’s active in the business: Bobby (founder), Brad (President), Charlie (Account Executive), Sam (Operations Manager) and […]
Takeaways From Last Week’s IBO Conference
Insider attended the IBOUSA conference in Scottsdale, AZ last week. The IBOUSA focuses on the needs and concerns of independent out of home advertising companies. You can learn more about them at IBOUSA.org. There were 89 operators, over 40 vendors and 182 participants for the two and a half […]
Landmark US outdoor purchases slowing.
Landmark Infrastructure’s domestic US outdoor assets purchases are slowing. Here are the highlights from Landmark’s first quarter 2017 financials and the earnings call transcript. Revenue increased 57% to $12.2 million during the first quarter of 2017, due to the impact of acquisitions during the past 12 months. Cashflow increased 56% […]
Company of the Day: Effective Outdoor Advertising
Company: Effective Sign Company Markets: Alabama Headquarters: 1978 South College St, Auburn, AL 36832 Phone: 334-749-0001 Effective Sign Company designs, fabricates and installs on and off premise signs and operates a billboard plant with more than 22 structures in Alabama. John Persons is the company’s CEO. [wpforms id=”9787″] […]
Now, Where to put that Logo…
Evan Schultz, Art Director, Adams Outdoor See, here’s the thing… the LOGO is the punchline to the advertising. It’s the brand. It’s the exclamation to the sentence. You can’t really advertise without it. And yet, in a lot of cases, it’s hard to integrate into the advertising when you have […]