Other News

Wildwood, Florida wants no more billboards.

Villages-News reports that the Wildwood, Florida city commission has adopted a comprehensive sign ordinance which prohibits new billboards. Existing billboards are permitted and can be repaired. Existing billboards can be relocated under certain conditions such as a roadway expansion.     Paid Advertisement

Company of the Day: Beacon Outdoor

Company: Beacon Billboards Market:  Michigan Headquarters:  Caro, Michigan. Phone: 734-421-7512 Email: beaconbillboards@gmail.com Beacon Billboards operates a plant with two structures and four faces in Caro Michigan.         Paid Advertisement    

JCDecaux Launches New Website

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, is pleased to unveil its new corporate website today. The fully revamped site features a new design and is available in English and French at www.jcdecaux.com. Created as a global communication platform providing access to the world of […]

Getting the Most Out of a Digital Billboard Ad

By Neil Bell, Principal, New South Outdoor. 90% of  Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10 years, I can honestly say that this is generally the case. Local advertisers are not using digital outdoor the right way because we, […]

Digital Billboards Deliver Emergency Info in California

By Ken Klein, EVP Government Affairs, OAAA. Heavy rains caused evacuation of 180,000 people in California in proximity to the Oroville Dam. Donated digital billboards delivered emergency information, as shown here on the Mercury News website: Three digital billboard faces used in the evacuation are owned by Stott Outdoor Advertising […]

Company of the Day – BB Outdoor Advertising

Company:  BB Outdoor Advertising Headquarters:   3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: 214.801.5995 Email: Danny@BBOutdoorAdvertising.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant with 26 structures with 52 static faces and 1 digital billboard base on I-30 in Garland, Rockwall, Greenville and Dallas. Paid […]

US out of home an industry of small firms

Out of home is an industry of small firms.  The US Census analyzes industry data every five years.  Here’s a summary of out of home establishments by number of employees based on 2012 data for out of home advertising.  Insider notes two interesting things. The 2012 census records 2,706 out […]

LED versus Static: Why Digital Billboards

By Eric LaGattuta, On-site Advertising Consultant, LED National Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a family road trip across the country; thousands of drivers a day pass by the advertisement you purchased on a prime location billboard […]

Company of the Day: Barrett Outdoor

Company:  Barrett Outdoor  Headquarters: 381 Highland St., West Haven CT  Markets: Eastern Connecticut  Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford.  The Company was started in 1962 by Jack Barrett.  John Barret is the company’s President.  Barrett is a member […]

Rate This Board by Owen Design Co

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]