By Kevin Bartanian, EVP, Sales and Business Development at StandardVision Some people may be puzzled by the idea of making a significant investment in digital non-commercial content. I’m talking about public art. What is the role of art in an outdoor advertising platform? At StandardVision, two factors drove our decision […]
Insider reported in December 2016 that Lamar has sued Schenectady County, New York for $50,000 in compensation after the county terminated a billboard lease as part of a road widening project. The County offered Lamar $25,000 for the billboard when it purchased the property. Lamar countered at $82,638 and asked for […]
Courtesy of the OAAA. Media Audience Fragmentation Provides Opportunity For OOH In its 2016 annual Pew Research State of the News Media Report, the Pew Research Center documented that 2015 was another year of alarming declines for newspapers — the worst since the 2008-2009 recession. The other local medium suffering […]
Company: Dangerfield Outdoor Markets: Atlanta, Georgia Headquarters: 245 University Avenue SW, Atlanta, GA 30315 Phone: 404-418-8417 Dangerfield Outdoor operates a billboard plant with 5 static faces and 1 digital face in Atlanta, Georgia. Two of the faces are 20 by 60, 2 of the faces are 19 by 48 and two […]
Marci Werlinich is VP of Membership and Administration at the Outdoor Advertising Association of America (OAAA). She’s spent her entire 31-year professional career serving the OAAA and its members. Marci focuses on membership recruitment, planning logistics, human resources and information technology. Marci was elected into the OAAA Hall of Fame in […]
Tech firms have discovered out of home. See Why Tech Companies are Using OOH, Outdoor Advertising Is the New Black or Why Tech Startups Favor Outdoor Advertising. More evidence about the appeal of outdoor to tech startups comes from the March 27, 2017 Greymatter Podcast. Casey Winters is a growth advisor for […]
Company: Dakota Outdoor Advertising Markets: North Dakota, Montana Headquarters: 418 E. Rosser Av, Suite 101, Bismark, ND 58501 Phone: 701-590-0992 Dakota outdoor advertising operates static and digital billboards in North Dakota and Eastern Montana. The company uses Daktronics digital billboards. The company’s markets include: Alexander, ND Bismark, ND Dickinson, ND […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Here’s a great 1 minute video put together by Extra Credit Projects and Burkhart on what it’s like changing a vinyl. Made me dizzy. [wpforms id=”9787″] Paid Advertisement
The Advocate reports that ACG Louisiana, a state chapter of the Association for Corporate Growth has named Lamar Advertising a winner of the outstanding corporate growth award. The award winners will be honored at a dinner on Wednesday May 17 at The Roosevelt, New Orleans. Here are the comments which […]
