What’s the best way to generate out of home prospects? Here are 6 ways Insider generates leads. Use Google maps. Plug in the address or GPS coordinates for your sign and look at what businesses are nearby. This is a big help if you have far flung markets which it […]
Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA 71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport. The company is an operator associate of the IBOUSA. Rodney Driggers is the company’s President. Rodney, […]
Billboard Insider reported on April 24th of Clear Channel Outdoor’s parent company, iHeart Media and their current effort at restructuring their $20 billion in debt and extension of the offer until today, March 28th. Yesterday, the company extended for the third time the deadline to its lenders and bondholders for its […]
The Methuen, MA city council is considering a proposal for a new committee to oversee the advertisements that appear on billboards. The Eagle-Tribune reports on the the proposal which took place at Tuesday’s city council meeting. One city council member expressed concern over a billboard that advertised an app used to locate […]
Outfront Media filed notice this week with the SEC that their Annual Meeting of Stockholders will be held June 12th in New York. The agenda for the meeting includes a non-binding advisory on the compensation of the Company’s executive officers. Supporting documentation includes details on 2016 -2014 compensation. As background, Outfront […]
By Melody Roberts I like to ride the market to see who is advertising, what outdoor advertising creative is working or what could possibly be improved upon. This lets me to see how my billboard design concepts translate to the real world location of the structure. By doing so, it […]
This is the fifth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick, ADstruc. and Fliphound. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out of […]
Company: Discover Outdoor Markets: Texas, Oklahoma. Headquarters: PO Box 6351 Paris, Texas 75461 Phone: 903-491-3191 Contact Email: discoveroutdoor@yahoo.com Discover Outdoor owns 200 faces and 3 digital billboards in Northeast Texas and Southeast Oklahoma. Discover has billboard locations in the following cities: Greenville TX, Commerce TX Paris TX Sulphur Springs TX Winnsboro TX McKinney TX Bonham […]
Top US Brands, Advertisers Are Also Top OOH Spenders Some of the largest public and privately held companies in the United States are top overall advertisers, and many are top spenders in OOH. According to the 2016 MegaBrands report by OAAA released last week, based on data from Kantar Media, 37 […]
Experienced out of home advertising executive and independent operator, Marty Williamson just sold the out of home assets of American Outdoor and USA Outdoor to Horton Outdoor. Williamson is a 34 year veteran of the out of home business. He began his career in 1983 as an Account Executive with […]
