Other News

Company of the Day – Outdoor Signs

Company: Outdoor Signs Headquarters: 3625 N. Hall St., Dallas TX 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 3 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the […]

Viant’s Adelphic Launches Programmatic Digital Out of Home Ad Buying

WALTHAM, Mass., October 4, 2017 – Adelphic, a Viant® people-based, self-service platform for cross-channel programmatic advertising, announced today the addition of digital out-of-home (DOOH) inventory to its platform. This all-new offering enables advertisers to access Adelphic’s digital out-of-home inventory via Rubicon Project’s Private Marketplace (PMP). Through partnerships with both Clear […]

What Does a 40-Year Look Back Tell Us About OOH Media?

  By Nancy Fletcher, OAAA President and CEO Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability […]

Geopath Market Spotlight: Atlanta

Did you know… The Hartsfield-Jackson Atlanta International Airport is the world’s busiest airport with more than 150 US destinations, 60+ international destinations in 50 countries and more than 2,500 daily flights? This week’s Geopath Market Spotlight focuses on the Atlanta DMA. Infographics for the top DMAs and much more are […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: Outdoor Displays

Company: Outdoor Displays, Inc.  Market: East Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN  37912 Phone:  (865) 357-9077 Email:  info@outdoordisplaysinc.com Outdoor Displays owns billboards in Eastern Tennessee.  The firm was founded in 2007 and is owned and operated by Dan, Danny and Russell Amanns, lifetime residents of Knoxville, Tennessee.  Tracy Emmons is the firm’s […]

Landmark Selling 20 Billboard Leases With Perpetual Easements

Put your 1031 proceeds into an income-producing billboard lease and easement. Landmark Dividend, the nation’s leading ground lease and easement real estate investment firm, is selling 20 NNN, non-cancellable leases that all have perpetual billboard easements with 2.5% annual escalators. The company owns the 20 properties and title is 100% […]

4 Questions for OAAA’s Ken Klein

Ken Klein is EVP Government Affairs for the OAAA.  Insider interviewed Klein last week about political issues impacting out of home. Digital billboards have been a huge help to public officials combatting severe weather this year.  Comments?  After Harvey, the FEMA representative responsible for Texas described the billboard industry’s response […]

IBOUSA Pinsight Media Traffic Count Trial

In May 2017, as part of the IBO Vision effort announced in Scottsdale AZ, IBOUSA and Pinsight Media entered in to an agreement to evaluate utilizing mobile carrier data to provide the number of mobile devices going toward billboard faces as a rapidly deployable alternative to the stale and sporadic […]

Company of the Day – Osik Media

Company: Osik Media, LLC Headquarters: 100 E. Huntington Drive #210, Monrovia CA 91016 Market: Southern California Phone: 877.796.5050 Email:  info@osikmedia.com Osik Media is Southern California based and has both English and Spanish language Spectaculars in their inventory. Their locations include the Sunset Strip and U.S./Mexico border. The Company also has a […]