Recently, we have seen an increase in interest in Federal Communications Commission (FCC) compliance, and for good reason. This is a very important topic and one that should be taken seriously. It is vital LED display buyers to understand this and do their research. Daktronics LED displays are not only […]
Other News
Matt Schulze on the Billboard Face Smartphone App
Leave it to a billboard guy to come up with a smartphone app which allows you to superimpose a billboard on a picture. Matt Schulze, a partner at Selective Structures has developed an app called Billboard Face. The app allows you to put any message or image on a billboard […]
Road Trip Indianapolis
Insider spent a week in Indianapolis recently. Insider wants to know why Indy thinks it’s fine to hang spectaculars all over town welcoming out of town groups when it’s impossible to put up digital billboards to serve the local business community. These spectaculars are great. They build community spirit […]
Daktronics Launches New Support Pages On Website
Navigation, mobile optimization included in rollout BROOKINGS, S.D. – May 3, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, recently launched new services support pages on the company’s website at www.daktronics.com/support with advanced navigation, streamlined menu options and a mobile-friendly experience. On the new support pages, visitors can follow the […]
The Value of a Buck
Billups, on their web page, explain that they are the ones agencies and brands call to make amazing happen. Below is a short video they produced on the power of OOH and their thoughts on the value of Out of Home Media. https://vimeo.com/216539692 [wpforms id=”9787″] Paid Advertisement
Andrea Messimer Henley on agencies, national sales and the OAAA show.
Billboard Insider interviewed Andrea Messimer Henley earlier this week. Andrea has 20 years experience in out of home advertising sales and has been a frequent Billboard Insider contributor. Andrea is a Director of Client Relations for Wilkins Media, the largest independently owned out of home media specialist in the US. […]
Company of the Day: Emmitt Signs
Company: Emmitt Signs Markets: Ohio Headquarters: 501 West Emmitt Ave, Waverly, OH, 45690 Phone: 740-708-1247 Emmit Signs has an 18 face plant located in Waverly and Chilcothe, Ohio. The company’s signs are 12 by 24. Six of the company’s ten existing structures are double-stacked. The company was formed in 1998. […]
Philadelphia Parking Authority Wants More Billboards
If the Philadelphia Parking Authority has their way, they will add another 45 billboards in neighborhood parking lots. Phillymag.com is reporting that the 14 billboards the PPA currently has at 4 of its Center City garages earned $60,000 so far in 2017. In the first phase of their plan the PPA […]
Vistar Media Discusses Successful Out of Home Campaigns
Yesterday Insider profiled the out of home advertising platform provider Vistar Media. Insider asked Vistar to give examples of how the company’s platform has been used. What have been some successful Vistar ad platform campaigns? Auto Case Study Client: Major Auto Brand in the US Timing: Summer – Winter 2016 Campaign […]
Geopath To Provide Hourly and Seasonal Data
Imagine being able to tell an advertiser how many people are seeing an ad on a billboard outside a football stadium on game day. This is about to happen. Geopath President Kym Frank tells Insider that Geopath is including seasonal and hourly impressions data as part of the Geopath Insight […]