This week’s design tips from from Wilkins Media, the OOH and experiential experts. This article originally appeared in the Wilkins Media Blog. Insider thanks Josh Friedman for permission to republish. OOH creative requires a special art. Executing strong OOH creative means take into account certain specifics such as distance to […]
Other News
Company of the Day: MV Outdoor
Company: Marin Ventures Outdoor Markets: California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA 94010 Phone: 650-343-4789 Email: information@marinventuresllc.com Marin Ventures is a privately held outdoor advertising company which owns signs in California. The company’s trade name is MV Outdoor. The company is run by Grant Leschin. Insider talked with Leschin last week. What’s new since we […]
Texas DOT considers billboard height proposal.
DailyTrib.com reports that the Texas Department of Transportation is considering a proposal to increase the permitted height of billboards from 42.5 feet to 82 feet. Scenic Texas and the Hill Country Chapter of the ark Night Skies Reserve Committee are fighting the proposal. Scenic Texas has this legislation action letter […]
Watchfire Appoints Ben Barr Director of Sign Sales East Coast
DANVILLE, Ill. – (August 23, 2017) – Watchfire Signs (www.watchfiresigns.com), a manufacturer of digital on-premise and outdoor LED signs, announced that Ben Barr has been promoted to director of sign division sales, East Coast, succeeding John Kunze, who is retiring after 26 years with the company. Barr joined Watchfire Signs […]
Company of the Day – Look Outdoor Advertising
Company: Look Outdoor Advertising Markets: Texas, Oklahoma, New Mexico and Kansas. Headquarters: 700 North Florida, Borger, TX 79007. Phone: 806-274-4357. Email: jrusten@lookoutdoor.biz, tgassaway@lookoutdoor.biz Look Outdoor advertising is a family run business that began operating in 1994 with the purchase of four neglected billboard structures near Amarillo, Texas. The company now […]
Road Trip – Paris
Insider’s road trip continues in Paris. There are few large static billboards downtown but the wide walkways allow for smaller signs and many creative ways to display. Here’s a rare spectacular and one of the many small posters. Transit advertising is big because people depend on the Paris Metro. Lots […]
Geopath Market Spotlight: San Francisco
Geopath has assembled an amazing trove of data on the US out of home market that is available to all members in their geekOUT Library. Insider asked Geopath to share some facts on individual out of home DMA’s. Today Geopath analyzes San Francisco. Future posts will cover the top US […]
Daktronics net up 50% on 10% revenue growth
Here are the highlights from yesterday’s Daktronics first quarter fiscal 2017 earnings release and conference call transcript. Revenue increased by 10% to $172 million for the 3 months ended July 29, 2017 as improvements in the firm’s Live Events and Transportation business offset declines in the Commercial and International business […]
Sun, Surf and Sandwich Billboards
GRAND HAVEN, Mich—Midwest advertising agency, Extra Credit Projects (ECP), and local laketown eatery, The Toasted Pickle, are making mouths water across West Michigan. Visitors have seen the new billboard campaign while heading into Grand Haven this summer, urging audiences to grab a bite on their way to the beach. The Toasted Pickle boasts fresh, […]
Company of the Day: Maloney Outdoor
Company: Maloney Outdoor Markets: Kentucky, Indiana Headquarters: PO Box 4849, Louisville, KY 40204 Phone: 502-584-5512 Email: info@maloneyoutdoor.com Maloney Outdoor is a family owned local billboard company serving Louisville Kentucky and Southern Indiana including New Albany, Clarksville, Jeffersonville, Floyd County and Clark County. The company’s products include Expressway Bulletins, Billboards on Major Roads in Louisville and […]
