FAIRFIELD, NJ (June 5, 2017) – Pearl Media, a leader in real estate transformation through cutting edge marketing and digital media platforms, has been selected as the promotional partner for the highly anticipated Transbay Transit Center. The foundation of this initiative will focus on Out-Of-Home marketing to create a one-of-a-kind […]
Other News
Lamar Launches Personalized Digital billboard Campaign Using Vehicle Recognition Technology for Transformers: The Last Knight
Baton Rouge, LA – June 6, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, and Paramount Pictures, a global entertainment company, have unveiled a dynamic, technology-led digital out-of-home (OOH) advertising campaign to promote the upcoming film release of Transformers: The Last Knight, […]
POPTracker Provides Third Party Verification of Installs and Performance
Vendor Profile: POPTracker Headquarters: 363 Bloomfield Ave, Suite 2F, Montclair, NJ 07042 Phone: 646-494-1692 Email: info@mypoptracker.com POP Tracker was founded in 2013 to deliver a 3rd party technology based solution to verify out of home installations and performance. The company uses mobile apps which allow a sign installer to automatically […]
Company of the Day: Green Signs
Company: Greensigns Market: Chicago Headquarters: 2700 S. River Road, Suite 203. Des Plaines, IL 60018 Phone: 312-624-8550 Email: info@greensignschicago.com Greensigns operates a network of digital and static billboards in the Chicago area. Joseph Mancino is CEO. David Williams is President. The company’s green commitment is demonstrated in three ways. […]
Foare Scholarship Winners Announced and More $$$ Available
Elias Flores, who is studying city and metropolitan planning at the University of Utah, and Mollie Picha, who is studying community and regional planning at the University of Texas at Austin, have been selected to receive the 2017-2018 Reagan Family Scholarship Endowment. The Reagan Family Scholarship Endowment was established with […]
Bombs, Bullets and Government Seizure
Prologue by Nancy Fletcher, OAAA President & CEO : Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman Sean Reilly and I will speak there). By sharing his story, Antonio gives us perspective. We all have problems, but Antonio has faced […]
Out of Home Advertising Goes Old School With Hand paints
By Candice Simons, President/CEO of Brooklyn Outdoor 2017 is poised to be a big year for marketers and advertisers alike as budgets and digital initiatives continue to skyrocket. In fact, marketers are already on pace to outspend IT departments this year on digital and technology initiatives. Just as we see companies place […]
Company of the Day – Griffin Outdoor
Company: Griffin Outdoor Markets: Florida Headquarters: PO Box 7104 Pensacola, FL 32534 Phone: 877-474-3308 Email: robert@griffinoutdoor.com Griffin Outdoor Advertising, Inc. was founded in 2002 in Pensacola, Florida by Robert Griffin. Mr. Griffin has worked in the outdoor advertising industry since 1979. He has an extensive background in site development across […]
A Promotional Idea From Ireland
AdWorld shares a story about Irish outdoor advertising company, Exterion Media, teaming up with grocer, Love Irish Food, in what they call the Love Irish Food Brand Development Award. Love Irish Food is a cooperative based on promoting Irish made and grown grocery products. The competition allows local member brands to […]
Texas Legislature Replaces HBA and grandfathers tall billboards
Richard Rothfelder tells Insider that the Texas Legislature has passed two out of home bills. The Texas Legislature has passed SB 2006 in response to the TxDot v Auspro court decision which invalidated the state’s Highway Beautification Laws. The bill is waiting the governor’s signature. The bill revises the States’s […]