Other News

Company of the Day: Mortenson Outdoor

Company: Mortenson Outdoor Sign Market: Minnesota Headquarters: PO Box 1001 Fergus Falls, MN  56538-1001 Phone: 218-205-7052 Email: mike@mortensonoutdoorsign.com Mortenson Outdoor Sign is a locally owned private company in Fergus Falls, MN with operates a billboard plant in Western Minnesota.   Mike Mortenson was born and raised in Fergus Falls, Minnesota and is a fourth generation resident.  Insider […]

Billboard Insider Classifieds September 16, 2017

Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.”  Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost […]

Male on hurricanes, tech, mobile and increasing yields.

Outfront CEO Jeremy Male addressed the Goldman Sachs Communacopia on Wednesday.  Here are the highlights from the Seeking Alpha transcript.  You can listen to Male’s talk on Events page of the Outfront Website. On the impact of the hurricanes Harvey and Irma: So, as we look around, we were very fortunate […]

Matthew Dearden on digital out of home

Insider has been rereading Open3, a grand book on out of home creativity which was given to LOOKOUT2017 attendees.  Here’s a quote from Matthew Dearden, President-Europe at Clear Channel Outdoor, on digital out of home: “Digital OOH (DOOH) creative is now scaling without losing its new-found smarts…With the flexibility of […]

Company of the Day: Moreland Signs

Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 market Street, Suite 215, Chattanooga, TN  37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant in Alabama, Arkansas, Mississippi and Tennessee.  The company’s President is Al Hoke. [wpforms id=”9787″] Paid Advertisement

So How Does A Media Strategist Propose?

So how do you convince a former out-of home media strategist to marry you? AdAge has an article on what Evan Kory, a Zenith Senior VP of Strategy, decided to do in asking Alli Grabell to marry him. The two met at media services agency, Horizon Media. The end result was […]

Reilly on revenues, hurricanes, who likes digital and who doesn’t.

Lamar CEO Sean Reilly gave a terrific presentation at the recent Goldman Sachs Cornucopia Conference.  You can read the entire interview at Seeking Alpha.  You can listen to the audio webcast here  Some highlights from the Seeking Alpha transcript: On why the out of home industry is growing by only […]

7 Reasons AdQuick is long on outdoor.

By Matthew O’Connor, founder AdQuick 1. Outdoor advertising is antifragile — the disorder in other ad channels benefits outdoor advertising. As other channels are created (online ads) and destroyed (TV) by technology, outdoor advertising remains stalwart, unblockable, and consumption/impressions are actually increasing. As cord-cutting increases and ad-supported TV consumption disappears, the opportunities in […]

Clear Channel Airports Awarded Five Year Contract Renewal with Clinton National Airport

Little Rock, AR  – –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has been awarded a five-year partnership renewal with Bill and Hillary Clinton National Airport (LIT) to provide state of the art advertising solutions. The latest […]