In the days after Billy Graham’s death, 4 of the 30 digital billboards owned by Tennesee-based out of home advertising company Roland Advertising ran this copy. Roland’s company uses obituaries to meet the needs of funeral home clients. Insider talked with founder Dave Roland about the program. How do you use obituaries […]
Other News
Thought Leaders Discuss OOH and the Smart City
An OAAA Special Report By Nancy Fletcher, OAAA President and CEO In early February OAAA brought together OOH industry leaders, technology professionals, city officials, and think tank reps to attend “Cities Going Digital: Understanding Smart Cities” at the Woodrow Wilson Center in Washington DC. The program and discussion centered around […]
Company of the Day – Ad Source Outdoor
Company: Ad Source Outdoor Headquarters: 131 State St. Lake Charles, LA 70605 Markets: Southwest Louisiana Phone: 337.477.4470 Email: dgaspard@adsourceoutdoor.com AdSource Outdoor Advertising Company is a provider of billboards in Southwest Louisiana. With over 50 years of experience they strive to allow advertisers to deliver their message with maximum impact. AdSource was founded in […]
Wade Rifkin on Programmatic OOH
Billboard Insider was founded on the idea that we learn from each other. To that end, we we are starting an interview series where senior out of home execs talk about issues impacting the out of home business. Today Clear Channel Outdoor’s Wade Rifkin talks about programmatic out of home. […]
Geopath Announces Release Dates for New Measurement System
Here are the highlights from Geopath’s conference call last Friday to discuss the roadmap for the release of its new measurement system. Here are key milestones and what to expect at each stage of the rollout: March 15 – There will be a controlled release of beta software to point […]
Texas passes new height and admin rules
By Richard Rothfelder, Rothfelder and Falick The Texas Transportation Commission has been holding public hearings, considering comments from stakeholders, and otherwise considering amendments to TxDOT’s administrative rules governing federally assisted highways for the last several months. The primary reason cited by TxDOT for the rules amendments was to make them […]
Company of the Day: Ads for the Road
Company: Ads For The Road Markets: Texas Headquarters: Austin, Texas Phone: 512-537-1445 Email: info@adsfortheroad Ads for the road is a veteran owned outdoor advertising company which operates an alternative out of home advertising plant using pedicabs, taxitop advertising and a mobile digital billboard in Austin Texas. Dallas Dibkey is CEO […]
Billboard Insider Classifieds February 24, 2018
Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]
Company of the Day: Adams Outdoor/Fairway Outdoor
Company: Adams Outdoor Advertising/Fairway Outdoor Advertising Markets: Georgia, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, North Carolina, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Wisconsin Headquarters: 500 Colonial Center Parkway, Suite 120, Roswell, GA 30076 Phone: 770-333-0399 Adams Outdoor Advertising (AOA) operates an out of home plant in 7 eastern and midwestern states. Adams […]
An Innovative New Out of Home Sales Tool
Want to generate more leads for your open billboards? BillboardAlerts.com has developed a great new out-of-home product by combining modern technology with traditional direct mail. The web-based platform notifies businesses relevant to your available billboards via a customized direct mailer, letting your salespeople spend less time cold calling and more […]