Other News

Bill Ripp on Digital Billboard Siting Mistakes

Lamar’s Bill Ripp has installed over 2,500 digital displays across a 14 year span.  At Lookout2017 Ripp said that even though Lamar has gotten quite good siting digital billboards, he still has to relocate some every year due to a lack of financial performance.  Insider talked with Ripp about why digital […]

Jeff Joaquin on Sign Videos

Insider wrote earlier this month about using drones to get billboard footage.  A reader asked Insider why bother with a drone.  The reason is that a drone can get you amazing video footage of a sign.  This helps sales with clients and agencies.  It’s doesn’t make sense to film all […]

Male says MTA win “once in a lifetime opportunity”

Here are the details of the webcast and powerpoint in which Outfront announced the MTA contract win. Outfront CEO Jeremy Male began the call with an ebullient statement: “We’re very excited to be sharing this news with you today.  It’s truly an extraordinary opportunity and one that’s been a long […]

Company of the Day: Mahalo Marketing

Company: Mahalo Marketing Headquarters: 4005 Nine McFarland Dr, Suite 200, Alpharetta, GA  30004 Phone: 404-681-9700 Email: sjones@mahalomarketinginc.com Mahalo Marketing, Inc. acquires, develops and manages outdoor advertising assets in and around Atlanta, Georgia.  The firm is a member of the OAAA, Geopath and the Outdoor Advertising Association of Georgia.  Mahalo Marketing […]

Digital Billboard Content: the Good, the Bad, and the Ugly

By Gina Kuck, Daktronics Commercial Services “Digital billboards in the OOH space have an unmatched ability to impact consumers. The ability to create a connection comes from leveraging the characteristics of the technology with best practices as a foundation,” says Gina Kuck.  Good and bad content We created the industry’s content guidelines […]

MTA Board Approves Outfront in New York

Insider reported yesterday that Outfront stock had risen on rumors of a tentative contract between Outfront Media and the New York Metropolitan Transportation Authority for advertising and communications franchises for subways, commuter rails and buses. The last detail required was approval from the Board of Directors of the MTA. Outfront announced in a […]

Geopath Market Spotlight: Chicago

Did you know… An average of 35 million visitors flock to Chicago each year. Chicago is home to 11 Fortune 500 companies. This week’s Geopath Market Spotlight focuses on the Chicago DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For […]

Company of the Day – Oliver Outdoor Advertising

Company: Oliver Outdoor Advertising Markets: Pennsylvania Headquarters: Pennsylvania Phone: 724-523-9780 Oliver Outdoor is a family owned outdoor advertising company based in Butler, Pennsylvania owned by John Butler.    The company operates an 85 face billboard plant in Western Pennsylvania to the north of Pittsburgh. Paid Advertisement  

Outfront Stock Surging on MTA rumors

A report on The Motley Fool web site noted a significant Monday increase in the share price and volume of trades for Outfront Media.  This chart shows that Outfront stock has surged over the past five days. Volume has been high as well.       The movement is reported […]

Agency Spotlight: Pearl Media

Company:  Pearl Media Headquarters: 363 RT. 46 West, Suite 450.  Fairfield, New Jersey  07004 Phone:  973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home and E​xperiential marketing agency headquartered in Northern New Jersey with offices in San Francisco, Miami, Chicago and Los Angeles. The company is changing how people experience […]