Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s board is […]
Company: RAM Billboards Markets: Indiana Headquarters: 1955 West Lancaster Street, Bluffton, IN 46714 Phone: 260-273-7456 Email: ads@rambillboards.com Ram Billboards operates a 14 face billboard plant around Bluffton, Indiana. One of the faces is digital. [wpforms id=”9787″] Paid Advertisement
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
By Ken Klein, Executive Vice President OAAA The tax reform plan released November 2 did not touch deductibility of advertising, a first-round victory for advertisers. “Great news,” said Dan Jaffe of the Association of National Advertisers (ANA). The proposal, which starts in the US House, would lower corporate rates from 35 to […]
Rob Norman, Chief Digital Officer of Group M Worldwide talked about digital out of home at Wednesday’s Video Everywhere Summit. Insider has excerpted some of Norman’s comments. What’s driving brands to digital out of home? Increasingly advertisers are looking to join up campaigns across locations and devices. You would expect […]
“One of the first projects I got my teeth into at WCRS was an interactive OUt-of-Home (OOH) campaign for Women’s Aid, a charity working to end domestic abuse against women and children. It was a good one. Digital billboards feature an image of a woman who’d been beaten and bruised. […]
Insider couldn’t help noticing an AdAge article titled Sao Paulo’s Ingenious Move For Return of Banned Billboards. Sao Paulo is held up as a poster child by the anti-billboard crowd for banning billboards in 2007. Now a pro-business mayor wants to auction off rights to put 32 13′ by 17′ […]
The New York Post reports on OTR Media, a New York based Outdoor Advertising company, winning in court on a long standing dispute. From 2008 through 2014, OTR accumulated more than 200 violations from the city’s Building Department and owed in excess of $600,000 in civil penalties. In September 2016 an […]
Here are 5 quotes from yesterday’s Video Everywhere Summit put on by the Digital Place Based Advertising Association. “Digital out of home revenues are up 13% in 2017. Jack Meyers Report forecasts 12% growth for digital out of home in 2018.” – Barry Frey, CEO, DPAA “Today consumers tell us […]
From Michael St. Clair, Executive Director & Lobbyist, Iowa Outdoor Advertising Association and with permission of the OAAA. On October 25, a US Senate committee approved the nomination of Paul Trombino as administrator of the Federal Highway Administration, which oversees billboard controls. Michael St. Clair, lobbyist for the billboard […]
