Nancy Fletcher OAAA President and CEO Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. They lost. One OOH industry principal, […]
Did you know? George Dempster, the inventor of the first garbage dumpster, was born in Knoxville. When it hosted the World Fair in 1982, Knoxville was the smallest city to ever do so. This week’s Geopath Market Spotlight focuses on the Knoxville DMA. Infographics for the top DMAs and much […]
McDonalds is running a unique roadside campaign in the UK. The campaign targets the evening commute. The creative changes based on the speed of traffic. During fast free flowing traffic tantalizing shots of McDonald’s well-loved burgers, fries and shakes are features. When congestion levels rise and traffic slows, the creative […]
By Matthew Noll, EMC Outdoor Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for […]
Here are the highlights from Lamar’s 3rd quarter 2017 earnings release and the Seeking Alpha earnings call transcript. Revenues increased 3.1% to $399 million due to the impact of acquisitions. Organic revenues grew 1%. National revenues were up 4.5%. Local revenues were flat. CEO Sean Reilly pointed out on the call […]
Here are the highlights from yesterday’s Outfront earnings release and seeking alpha earnings call transcript. Revenues increased 2.5% to $392 million during the 3rd quarter of 2017. Organic revenues (excluding acquisitions) increased 1%. US revenue was up 1.8%. Outfront took a reduction in revenue of $1.5 million during the quarter […]
Chris Cowlbeck, General Manager of the IBOUSA announced the hiring of Scot McArtor, who will focus on developing new markets for its substantial and ever-growing network of independent billboard operators. Scot will oversee the expansion of the IBO Cooperative Marketing platform and bring seasoned out-of-home experience to the team that […]
Company: Red Rock Outdoor Headquarters: 133 West 25th Street, 3rd Floor, New York NY 10001 Market: New York City Phone: 212-404-2758 Email: info@redrockoutdoor.com Red Rock Outdoor is a New York based Out-of-Home company providing a full array of OOH products to the New York Area. Those include: Wallscapes Bulletins Food […]
Sometimes you can fight city hall. Richard Rothfelder has written a case study about how Houston out of home companies successfully sued the city to recover $2.5 million in off-premise sign permit fees. Rothfelder’s firm presented the winning arguments for the out of home companies. By Richard Rothfelder City of […]
Landmark Infrastructure acquired 13 more out of home advertising sites during the 3rd quarter of 2017 (3 months ended September 30, 2017). Here are the results from the third quarter earnings release and Seeking Alpha earnings transcript. Revenues and net income totaled $13.5 million and $1.9 million, respectively, during the […]
