Other News

Daktronics Revenue Flat, Profits Down

Daktronics reported flat sales and slightly lower net income for the second quarter of fiscal 2018.  Here are the results of the earnings release and the Seeking Alpha earnings call transcript. Revenues were flat at $170 million for the second quarter of fiscal 2018 (three months ended October 28, 2017). […]

5 Things to Consider Before You Go Digital

By Bob Klausmeier In the summer of 2013, I embarked on a new venture, a ground-up new billboard company comprised entirely of digital billboards.  As of this writing, the new venture has built and installed eighteen digital billboard faces on nine, well-placed structures in southern Michigan. The company is thriving […]

Neil Bell on Live Sports Score Streaming

Neil Bell of New South Outdoor talked with Insider recently about the benefits of live sports score streaming on digital billboards. How do you incorporate live streaming of scores into your digital billboards? Currently, we are using RippleFeed to update any dynamic content that we have running on our boards. […]

FBI, OOH Industry Celebrate 10-Year Partnership

By Ken Klein,  OAAA Executive Vice President, Government Affairs A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards — has solved dozens of tough crime cases. “We are always looking for creative ways to enable folks, creative ways to solve […]

Company of the Day – Roc Outdoor Advertising

Company:  Roc Outdoor Advertising Headquarters: 3200 Abigail Ct, Jonesboro, Arkansas 72404 Markets:  Arkansas  Phone: 870.336.2117 About: ROC Outdoor Advertising operates 64 static billboard structures and a mobile billboard division serving the following Arkansas communities: Jonesboro Brookland Paragould Bono Blytheville Augusta Harrisburg Manila The company is locally-owned and an operator associate in the IBOUSA.  Zach Beliew […]

Out of Home Advertising Up 1.9% in Q3 2017

November 17, 2017 (Washington, DC) – Out of home (OOH) advertising revenue rose 1.9 percent in the third quarter of 2017 compared to the previous year, accounting for $1.78 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2017 the OOH industry is up 1.3 […]

Link Media 3rd Quarter Revenues Grow 51%

Boston Omaha Corporation, the parent company of Link Media Outdoor, announced its financial results for the third quarter ended September 30, 2017 in connection with filing its Quarterly Report on Form 10-Q with the Securities and Exchange Commission.  The Form 10-Q can be found at www.bostonomaha.com.  Here are the highlights. Revenue increased […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s board is […]

Company of the Day: Roadside Outdoor

Company: Roadside Outdoor Markets: South Dakota, Wyoming and Nebraska. Headquarters: 645 S. 5th St, Hot Springs, SD  57747 Phone: 605-745-7047 Roadside Outdoor advertising is owned and operated by Floyd C. Simunek.  The company built its first first structure in South Dakota in 2002 and has more than  50 structures in three states.  Roadside Outdoor’s […]

Billboard Insider Classifieds November 18, 2017

Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.”  Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost […]