Other News

Billboard Insider Classifieds January 27, 2018

Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]

Timing is Everything…If You’re Ready for it.

    By Andy Sriubas,  Chief Commercial Officer @ OUTFRONT Media Why it’s time for the Out of Home industry to participate in the contemporary networked advertising ecosystem. “It’s better to be lucky than good” is a phrase we know well, but “luck” is, more often than not, convenient timing, rather […]

Regulatory Roundup January 26, 2018

Three regulatory issues to review this week. CBS Pittsburgh reports Lamar and the Pittsburg Mayor have failed to reach a compromise on the Mount Washington sign and both sides have presented their arguments in court.  Lamar contents that the sign is in accordance with city law.  The city contends the billboard […]

Upswing in vehicle ownership and miles driven

  The latest research shows upswings in vehicle ownership and miles driven. At the University of Michigan, Dr. Michael Sivak of the Transportation Research Institute (UMTRI) crunches data on vehicle ownership and miles driven since 1984.  His latest report, the tenth iteration, was released in January (2018). Here are highlights […]

Company of the Day: Waitt Outdoor

Company: Waitt Outdoor Markets: Illinois, Missouri Iowa, Kansas, Nebraska Address: 4717 F Street, Omaha, NE, 68117 Phone: 402-330-2520 Email: mdelich@waittoutdoor.com Waitt Outdoor owns billboards on interstate corridors throughout the Midwest including Nebraska, Missouri and Kansas.  Waitt Outdoor is owned by Michael Delich and Norman Waitt.  Norman Waitt also  owns Bobby Jones Golf, real estate and is […]

Out of Home is Cheaper Than Facebook

By Josh Lawton, Abraxas Technology If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. Billboards. Now I […]

Claude Williams, Jr. (1922-2018)

Claude Williams, Jr. passed away peacefully at home on January 20th, seven days after the passing of his loving wife of 70 years, Charlotte Leverett Williams. In his 95 years, Claude was a true media entrepreneur in radio and publishing, though we all knew him best as an owner of […]

‘Pass it On’ Releases New Creative, Celebrities

For more than 15 years, the Foundation for a Better Life has worked with OAAA to inspire millions of Americans with its Pass it On public service campaign. Since its launch in 2001, the OOH industry has donated more than $285 million in ad space. “Pass it On is one of the […]

Company of the Day – Whiteway Outdoor

  Company: Whiteway Outdoor Market: Atlanta, Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 770-226-9605 Email: m.levin@mindspring.com Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard faces and 3 digital billboard structures with four faces located in Atlanta.  The structures are in prime locations […]

Landmark’s Marketing Strategy

Landmark Infrastructure buys of home advertising ground leases.  Insider knows someone in the billboard business who owns land under billboards through a separate company.  Insider reviewed the landowner’s Landmark Infrastructure file and here are the results: Landmark aggressively contacts landlords.  Landmark has approached the landowner 19 times in the past three […]