Other News

Out of the office: Patti Reeves

Patti Reeves sells US outdoor advertising space for several US companies and owns a billboard plant in Turks and Caicos. Patti and her husband Dean also own Reeves Thoroughbred Racing   Here Patti and Dean escort their Breeders Cup champion Mucho Mucho Man into the winners Circle. What’s your hobby out of […]

Billboard Insider Classifieds – May 12, 2018

“FYI, today we got two requests from out of home companies to sign up.  Y’all are awesome” Billboard Insider Classified customer Evan Metrock, Billboard Alerts. “Got several calls and sold the trivisions to the first one.” Billboard Insider Classified customer Michael Grace, Ace Outdoor. Billboards for sale ads cost $120 […]

How to get your first out of home advertising client.

This week a reader asked Insider “I purchased my first billboard a few months ago and have not been able to get any advertisers.  Do you have a post on how to approach advertisers?”  Here are Insider’s thoughts. Compile a ride sheet.  The ride sheet should be 1 page and […]

Vinyl Strength – Is Lighter Better?

By Sarah Davis, Blue Sky Digital Printing We have had a lot of people ask us “Which product performs better, the 7 oz. or the 13 oz.?” One might say because the 13 oz. is heavier, it must be stronger, right? Not necessarily. There are three different pieces to the […]

Out of Home and Tito’s Handmade Vodka

Nicole Portwood of Titos Handmade Vodka gave a refreshingly candid talk titled OOH: Outsized Value For An Upstart Brand a last week’s GO2018.  Portwood had 15 years of brand marketing experience when she joined the small Texas distillery Tito’s Handmade Vodka but freely admits she made mistakes when she started […]

Regulatory Roundup: May 11, 2018

The Morning Call reports the Nazareth Borough Council is concerned about a digital billboard which Abe Atiyeh wants to construct at Route 248 and Green Street.  He was granted a variance for the digital billboard in June 2017.  The board thinks the sign is a safety issue because it is […]

Company of the Day: Buckland Media

Company:  Buckland Media Group Markets: Western Oklahoma Headquarters: Oklahoma City, OK  73112 Phone: 405-219-1800 Email: bucklandmediaok@gmail.com Ben Buckland Media operates 128 faces plus 4 digital billboards in Western Oklahoma.  The company is owned by Ben Buckland.  Buckland has a background in the radio and publishing business and has also served as the announcer […]

GO2018 in 5 quotes

“I walked up to my sales manager Monday and said, I don’t know what our sales people were doing over the weekend but Blip sold $800 in billboard ads.  I know this because the art was sent to me for approval.”  – Vince Miller, President, DDI Media.  A comment over lunch […]

Ask for political advertising

Sean Reilly said on last week’s earnings call that Lamar’s political advertising is running 25% ahead of the previous midterm cycle.  Are you asking for political advertising? Digital signs are great for political because they can be targeted by voting district and allow for short term, dynamic messaging. Steve Crayne […]

Veale Runs Free Mothers Day Ads

Insider has written before about Veale Outdoor’s innovative use of monument signs.  Mothers day is next Sunday and Veale Outdoor is running free mothers day ads on its digital billboards.  Insider talked with Veale’s owner Tom Jackson about the promotion. What gave you the idea? We thought this promotion would […]