A late report yesterday shed some detail on what the major lender’s are requesting from iHeart Media in their debt restructuring negotiations. Insider has expected the debt holders would be aggressive and would pursue a significant equity position in both iHeart and Clear Channel Outdoor. Here is what the lender […]
Washington, DC (November 29, 2017) – Out of home (OOH) advertising is more effective in driving online activity when compared to online banner ads, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to online banner ads and […]
Myron Laible is a busy guy. In addition to serving as Vice President, State, Local, and Regulatory Affairs for OAAA, Laible is an officer of the Foundation of Outdoor Advertising Research and Education (FOARE). Insider talked with Laible this week to get an update on the foundation’s activities. Myron, when […]
November 29, 2017 (New York) – Rapport and UM were honored with the 2017 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2017 Out of Home Media Plan Awards were presented at The AD Club of New York’s […]
Company: RSA Media Market: Massachusetts Headquarters: 1 Huntington Avenue, Suite 1104, Boston, Massachusetts 02116 Phone: 617-227-4858 RSA media is a locally owned billboard company with static and digital billboards in the Boston area. The company was founded in 1987 by James Lack. The company’s plant includes billboards near Fenway Park […]
Billboard Insider is running a new series by OAAA called Nuts and Bolts. The series will discuss daily operating challenges facing out of home advertising companies and review some industry best practices. Insider thanks OAAA for putting the series together. Today’s article contains three tips on preventing billboard vandalism […]
One of the top stories of 2017 is the rise of high tech companies as out of home advertisers. The latest example is Amazon. Insider took this picture of an Amazon web services ad on the people mover train in Sea-Tac airport. Wongdoody, Amazon’s agency, is running a Back to […]
A record number of Americans . . . More women than men A record number of Americans have drivers’ licenses, says a new federal report. The fastest-growing segment of drivers is 65 and older. “This age group is growing faster than any other, and is far outpacing their teenage counterparts,” […]
Company: Scotty Outdoor Market: Central and Eastern North Carolina. Headquarters: P.O. Box 974 Snow Hill NC 28580 Phone: 252-468-6969 Email: scottyshivar@gmail.com Scotty Outdoor has been serving the Central and Eastern North Carolina billboard market for over 30 years. They also build custom signs, billboard structures, vinyl installs and management. Scotty Shivar is the owner. [wpforms id=”9787″] […]
In October 2017 Daktronics completed the installation of a massive new curved digital billboard at London’s Piccadilly circus. The display is 17.6 meters high and 44.6 meters wide (that’s 57 feet by 146 feet). The sign curves around the corner of the building and can show a large piece of […]
