Other News

Intersection selects Broadsign to power digital ad network

New York, New York. January 30, 2018 – Intersection, the leading smart cities technology and media company, today announced it has selected Broadsign International, LLC’s leading marketing software to power advertising on Intersection’s network of digital displays across the U.S., including LinkNYC and transit assets in the top media markets, […]

Company of the Day: Williams Outdoor

Company:  Williams Outdoor Markets:  Tennessee Headquarters: PO Box 8823, Chattanooga, TN Email:  harley@chattanoogabillboard.com Williams Outdoor Advertising operates 6 digital billboards structures located in Chattanooga, Tennessee  The company’s sales manager is Harley Williams. [wpforms id=”9787″] Paid Ad

Why Does So Much Billboard Advertising Suck?

By Steve Olenski.  Steve contributes to Forbes and Huffington Post.  His work has also appeared in ESPN, Ad Age, Ad Week Business Insider, Marketing Land and Marketing Profs. Follow him on Twitter @steveolenski or at the nearest coffee shop. Fade in on an episode of Jeopardy! ‘I’ll take billboards for $1,000 Alex.’ […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]

Pittsburgh Appealing Mt Washington Loss

Triblive reports that the city of Pittsburgh intends to appeal Friday’s ruling by Common Pleas Judge Joseph James reversing a Pittsburgh Zoning Board of Adjustment order for Lamar to remove a large billboard on Mt Washington.  Insider wrote about the case yesterday. Insider’s take:  Seems like Mayor Peduto is pursuing […]

Company of the Day – Wilson Outdoor Displays

Company: Wilson Outdoor Displays Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116 Markets:  Western Georgia and Eastern Alabama. Phone: 770.854.4899 Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama including coverage in the following communities: Carrollton Wedowee Roanoke Heflin Ashland Wilson Outdoor started in 1985 when Dwayne […]

Lamar Wins Mt Washington Court Case

In Pittsburgh, Lamar Advertising Company has faced a long-running battle with the city over Lamar’s large billboard that faces downtown from Mount Washington. On January 24, the Court of Common Pleas of Allegheny County reversed the city’s Zoning Board of Adjustment decision to order Lamar to remove the sign. Lamar’s […]

Challenge to Tennessee’s Billboard Law

The Institute for Free Speech, a non-profit advocacy group, will represent the plaintiff challenging Tennessee’s billboard law on constitutional grounds. Here’s what you need to know: Sign owner William H. Thomas sued Tennessee’s billboard-control act, prompting a federal judge in Memphis to invalidate the state’s billboard law on First Amendment […]

Use Video To Market Your Billboards

Insider is finishing up the 2018 out of home website rankings.  Only 5% out of home websites include video.  This is marketing mistake.  Anyone with a smart phone and a wordpress website can take video, upload it to a free youtube/vimeo page and copy a link into their website.  It’s […]

Company of the Day:Wicks Outdoor

Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Wicks Outdoor Advertising Inc. is an independent billboard company owned and operated by Lucas Wicks. Wicks Outdoor has billboards including bulletins and posters on primary roads in Berks, Schuylkill, Columbia and York Counties in eastern PA.  The […]