Earlier this year, Daktronics and Patti Reeves of Island Displays posted excellent advice for hurricane readiness. After the particularly destructive Atlantic hurricane season, OAAA’s Kerry Yoakum conferred with veteran operations managers Micky Vint at Lamar Advertising Company and Steve Hillwig at OUTFRONT Media to find out what works and how to get ready […]
Company: Toby Outdoor Markets: North Carolina, Virginia Headquarters: P.O. Box 11397, Charlotte, NC 28220 Phone: 704-504-5330 Toby Outdoor was founded in 1984 by Jim Troy. Jim’s career in the outdoor business began as an apprentice in operations and sign maintenance in 1971. This apprenticeship lasted 7 years, thru high school […]
A Clear Channel Outdoor Blog While commuters sit in traffic, brainstorming a gift that will wow family and not be stashed to the side “return pile,” out-of-home ads deliver. They deliver ideas, they deliver entertainment and they drive to retail. Deloitte said it expects retailers to see holiday sales growth […]
Kerry Yoakum is VP, Government Affairs for OAAA. He joined OAAA in 2008 after practicing law as an attorney for the Ohio Department of Transportation. Insider asked Kerry to talk about out of home regulatory trends. What were some of the most important legal issues this year? From a national […]
Did you know? In Fort Wayne, it’s illegal to take a bath between the months of October and March. Fort Wayne native Robert Frank Borkenstein invented the first Breathalyzer. This week’s Geopath Market Spotlight focuses on the Fort Wayne DMA. Infographics for the top DMAs and much more are available […]
By Ken Klein OAAA Executive Vice President, Government Affairs Mail and phone calls are constant in congressional offices. When constituents want to punctuate their messages, they post billboards “back home.” The wireless industry is thanking allies in Congress for progress toward the fifth generation wireless (5G). In December, its trade association […]
Company: TDO Outdoor Markets: Michigan, Ohio Headquarters: Phone: 419-724-7293 Email: jodi@tdoadvertising.com TDO stands for Toledo Detroit Outdoor Advertising. The firm operates more than digital and static billboard faces. The largest concentration of billboards is in Toledo, Ohio. Jodi Lanning is the company’s president. [wpforms id=”9787″] Paid Advertisement […]
This old Eller Christmas card is a humorous classic. Insider thanks Don Wright for the copy. Be sure to read the punchline. Burkhart sent Insider a Christmas card which makes clever use of dynamic digital billboard technology. [wpforms id=”9787″] Paid Advertisement
An OAAA Sales Tip The growth trend of OOH, which now stretches across 30 consecutive quarters, is projected by MAGNA to continue at least through 2018. Their December 2017 report projects a healthy 2017 finish of +1.6 percent for OOH, followed by an even stronger 2018 at + 2.5 percent. […]
Arizona Capitol Times reports that an Arizona lawmaker has introduced legislation to ban billboard advertising along interstate highways and numbers state roads. Insider’s take: States which permit medical marijuana or recreational marijuana usually end up placing restrictions on advertising. California and Washington prohibit marijuana advertising near schools and day […]
