“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Other News
Reilly on what’s growing and why
Lamar CEO Sean Reilly had interesting comments on this week’s earnings call on which sectors have been growing for Lamar and why. Financials “Financials were up 10%, if you drive around town, you’ll see a lot of ads – advertising CD rates right for community and local banks. And that’s […]
Your OAAA: Communicating the Value of OOH
(On July 25, OAAA hosted a webinar for non-members, explaining how the trade association boosts sales and protects assets. Insider is posting a three-part series based on this webinar. In Part I Myron Laible explained OAAA’s regulatory problem solving. In Part II Ken Klein described the advance of digital billboards, and […]
The ACLU on Billboards
Insider thinks non-profits are overlooked as a source of out of home revenues. School districts, state governments and advocacy groups are all potential clients as you can see from this post by the ACLU’s Jenna Farley. Farley says response to the campaign has been positive so far. Putting a billboard […]
Company of the Day: Elevation Outdoor Advertising of Tennessee
Company: Elevation Outdoor Advertising of Tennessee Market: East Tennessee Headquarters: 5201 Kingston Pike, Suite 6, #138, Knoxville, TN 37919 Phone: 865-748-2427 Elevation Outdoor Advertising, LLC, based in Knoxville, Tennessee was founded in 2002. It’s majority owner is Martin Daniel. Elevation Outdoor does business in a 14 county area of East Tennessee and has over […]
Lamar Revenues and Cashflow Grow in 2Q 2018
Lamar had a strong second quarter. CEO Sean Reilly summarized results: “Q2 was a good all around quarter for Lamar. Everything clicked, every business unit, billboards, transit, airports, and logos all lines of business exceeded plan on the top and bottom.” Here are the highlights from the earnings call and […]
Outfront revenues grow 1.4% in 2Q 2018
Outfront announced second quarter earnings yesterday. Here are the results from the earnings release and conference call transcript. CEO Jeremy Male summarized the quarter: “Local advertising growth was solid. National advertising, which have been declining, reached breakeven. Digital growth remained strong. And importantly, both digital and static yields were up. […]
Pearl Jam Raises Awareness for Homelessness
Hometown. Home Shows. Homelessness. These three elements will band together as Pearl Jam, Seattle’s iconic Rock and Roll Hall of Famers, take the stage on August 8th and 10th at Safeco Field to not only rock the crowd, but to raise awareness and pledge support to fight homelessness in their hometown. Seattle’s homelessness […]
Company of the Day – EPIC Outdoor
Company: EPIC Outdoor Advertising Headquarters: 720 St. Anne St., Rapid City, SD 57701 Markets: South Dakota, Wyoming, Nebraska Phone: (605) 388-9424 Email: brendan@epicoutdoor.com EPIC Outdoor Advertising billboards can be found in the following areas: Northcentral Nebraska (Chadron & Alliance) Eastern Wyoming Western South Dakota Along with their static inventory they […]
A Landlord’s Perspective on Billboard Leases
Carolina Calderon is an Oradell, New Jersey attorney whose firm Law Offices of Carolina Calderon Castro, LLC specializes in advising landlords on billboard issues. Insider asked Calderon to talk about billboard leases from a landlord’s perspective. Carolina, how did you get involved with advising landlords on billboard leases? I became […]