By Nicole Randall OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “What was your favorite OOH creative for a summer movie this year?” Mendi Robinson, AVP of Marketing, Lamar Advertising I really appreciated the simplicity […]
Other News
Outfront Be You Campaign Seeks Photos
NEW YORK, – September 6, 2018 – OUTFRONT Media Inc. (NYSE: OUT) announced today its partnership with Chicago’s Dream Town Realty to unveil an out-of-home (OOH) in celebration of its 20th anniversary. Chicago’s Dream Town Realty, a company renowned for its combination of best-in-class technology and service that facilitate the […]
Company of the Day: Gotcha Covered Media
Company: Gotcha Covered Media Markets: Washington Headquarters: PO Box 1488, Gig Harbor, WA 98335 Phone: 866-355-6267 Gotcha Covered Media operates a billboard plant with 21 faces in Western Washington in the following communities: Everett Fife Gig Harbor Port Orchard Belfair Kelso Kalama Most of the company’s faces are 10′ by 20′ due to […]
Out of Home Creative on Extensions
This article on extensions was sparked by a request from reader Sharrod Delia of Delia Outdoor Advertising. The article is written by Melody Roberts an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and […]
Geopath Market Spotlight: Ft Myers
Did you know: Ft. Myers has the highest total number of sunny days of all other cities in Florida Fort Myer’s beaches hold more shell varieties than any other beach in North America This week’s Geopath Market Spotlight focuses on the Ft Myers DMA. Infographics for the top DMAs and […]
New and Noted, September 5, 2018
Boston Omaha, the parent company of Link Media Outdoor has been in the news following last week’s purchase of Waitt Outdoor. See: Company tied to Buffett’s grand-nephew buys $82 million in billboards from Waitt Co. by by Omaha Herald. 3 Stocks Your Children Will Brag About Someday by The Motley Fool. […]
Company of the Day – Glover Media Group
Company: Glover Media Group Headquarters: 565 Wetumpka Street Prattville, Alabama Market: Central Alabama Phone: (334) 799-1241 Email: GMG@glovermediagroup.com Glover Media Group, LLC is an outdoor advertising company based in Prattville, Alabama specializing in digital billboards. Kyle and Marnie Glover are the owners of Glover Media. Insider and Kyle Glover caught up for an […]
What’s Next: OOH Campaign Ready to Launch & More
By Nancy Fletcher, OAAA President and CEO First, we Get Out of Home. Get Out of Home featuring ad industry legend Stan Richards On October 1, the out of home (OOH) industry will launch a big, sophisticated promotional campaign. With the tagline, Get Out of Home, the goal of the campaign […]
Tasty Ad develops cloud-based OOH ad design solution
Vendor: Tasty Ad Headquarters: 2300 W Jackson St, Cookeville, TN 38501 Phone: 931-854-8464 Email: info@tastyad.com Tasty Ad allows you to design billboard ads using the cloud. The company was created by Shane Hutton (Creative Director of Roland Digital Media) and Dave Roland (President of Roland Digital Media). Insider talked with […]
Adomni partners with IBOUSA
LAS VEGAS – Adomni, an open online platform to find and buy digital out-of-home advertising, announced today a partnership with IBOUSA that enables their billboard owner associates to seamlessly list and sell their unsold DOOH inventory on Adomni’s marketplace. For the first time ever, advertisers can perform searches by location, […]