Company: BESKO Outdoor Markets: Pennsylvania, New Jersey, New York. Headquarters: PO Box 280, Hamlin, Pa. 18427 Phone: 570-689-3226 Email: info@beskomedia.com Besko Outdoor, originally called Interstate Outdoor Advertising, was created in the 1970’s by Ted Ericson. Ted erected two outdoor advertising structures (signs) along Interstates 81 and 380 near the Scranton, Pa. area. […]
bMedia has acquired Lamar Advertising’s 180 billboards in Puerto Rico. bMedia is a Puerto Rico out of home advertising company which was formed in 2008. bMedia is run by Juanchi Casillas and Hertor Horta and financially backed by Seaport Capital. Seaport made an equity investment in bMedia in August 2014 […]
Peter J Solomon investment banker Mark Boidman just published Times Square Everywhere: The Next Wave in the Fast-Changing Media-Landscape. Boidman’s book is a 113 page thesis on why out of home thrives in the future. Buy a copy and read it on your next flight. Insider’s favorite quote from the […]
Insider talked last week with an institutional investor interested in the out of home business. The investor was bearish on other forms of media but bullish on out of home. Insider asked the investor whether autonomous cars were a risk to out of home and here’s what he heard: I’m […]
Company: Bender Billboard Markets: New Mexico Phone: 575-390-3950 Email: BenderBillboard@live.com Bender Billboard operates a billboard plant in Hobbs, New Mexico, including a digital billboard and and a trivision. Bobby Pennell is the firm’s owner and president. The firm was the subject of a September 2009 Signs of the Times article. […]
“Got several calls and sold the trivisions to the first one.” Billboard Insider Classified customer Michael Grace, Ace Outdoor. Billboards for sale ads cost $120 paid in advance by credit card. All other classifieds cost $60 for 60 days or $120 per year paid in advance by credit card. To […]
Seattle may have a ban on digital billboards but Seattle Mag reports that a building at fourth and union is testing the limits of the city’s sign ordinance. The building is owned by Ann and Danny Schnitzer. Ann Schnitzer is the registered agent of Sun Outdoor and Danny […]
Avoid out of home lease inflators in excess of 2%/year. If your out of home lease increases by more than 2%/year, your margins will shrink because your out of home revenue growth will fail to keep pace with the increase in your lease expense. Why would you ever agree to […]
The Federal Bureau of Investigation (FBI) honored the Las Vegas office of Clear Channel Outdoor for helping law enforcement after the October 1 mass shooting in Las Vegas and also for fighting human trafficking. Clear Channel Branch President Adam Barthelmess was scheduled to accept an FBI Director’s Community Leadership Award […]
Insider thanks Clear Channel for permission to reprint their blog post on marketing to Quick Service Restaurants. The average adult decides what they’re going to eat an hour before. For others in go-go-go mode the choice isn’t made until the HANGRY sets in, and they can’t tell if […]
