Insider is watching a Wisconsin legal dispute (Koepp Realty vs. Clear Channel Outdoor) over the automatic renewal terms in an out of home advertising ad contract. Robert Koepp, a Waukesha county realtor signed a billboard contract with a predecessor to Clear Channel Outdoor. The monthly rate was $250/month with an […]
Other News
Judge Could Rule on Cincy Billboard Tax Friday
“Given the judge’s language in the TRO, I would be surprised if he changed his decision at the preliminary injunction stage. We have a hole in the budget we have to address.” Cincinnati City Councilman David Mann quoted by WCPO.com A Cincinnati court will hold a hearing on Friday concerning […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company of the Day: Great Outdoors Advertising
Company: Great Outdoors Advertising Market: Maryland Headquarters: 12736 Knoll Rd, Mount Airy, Maryland 21771-6002 Phone: 301-831-3473 Email: bryan@greatoutdoorsadvertising.com Great Outdoors Advertising operates an out of home advertising plant with 14 billboard faces around Hagerstown, Maryland. Insider talked with owner Bryan Mack. Bryan, how did you enter the business? I lost […]
Out of the Office: Collin Huber
Collin Huber is the the OOH Market Manager at Daktronics, Inc. He tells insider this: “I have worked at Daktronics for 18 years. Outside of that I am a huge sports fan and in especially a baseball fan. When not attending my son’s high school baseball games, I like to attend […]
Billboard Insider Classifieds September 8, 2018
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Bill Durden on building extensions
Yesterday Melody Roberts of Out of Home Creative talked about using extensions to make your billboards better. Today Bill Durden of Durden Outdoor talks about building and installing extensions. Bill, what is the extension made of? 10 millimeter thick Chloroplast. Durden started using this years ago instead of plywood […]
Creative Circle: What Was Your Favorite OOH Creative for a Summer Movie This Year?
By Nicole Randall OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “What was your favorite OOH creative for a summer movie this year?” Mendi Robinson, AVP of Marketing, Lamar Advertising I really appreciated the simplicity […]
Outfront Be You Campaign Seeks Photos
NEW YORK, – September 6, 2018 – OUTFRONT Media Inc. (NYSE: OUT) announced today its partnership with Chicago’s Dream Town Realty to unveil an out-of-home (OOH) in celebration of its 20th anniversary. Chicago’s Dream Town Realty, a company renowned for its combination of best-in-class technology and service that facilitate the […]
Company of the Day: Gotcha Covered Media
Company: Gotcha Covered Media Markets: Washington Headquarters: PO Box 1488, Gig Harbor, WA 98335 Phone: 866-355-6267 Gotcha Covered Media operates a billboard plant with 21 faces in Western Washington in the following communities: Everett Fife Gig Harbor Port Orchard Belfair Kelso Kalama Most of the company’s faces are 10′ by 20′ due to […]