Signly is a cloud-based software which helps you prepare, send and store out of home proposals. Insider talked with New South Outdoor’s Neil Bell and Parker Outdoor’s Kim Simon about how they use Signly in their business. What do you use Signly for? Bell: We use Signly for proposals. […]
Other News
JCDecaux Makes Play For APN Outdoor In Australia
Paris, June 20th, 2018 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that it has submitted an indicative and non-binding proposal to acquire 100% of APN Outdoor Group Limited share capital based on its current business assets, via a scheme of arrangement, for A$6.52 per […]
Hurricane Season: Minimize Impact to Your Digital Billboard
A great reminder from Daktronics on preparation in advance of the coming hurricane season. Thanks for letting Insider reprint. Minimize impact during a hurricane and then bring your billboard back online as quickly as possible. Daktronics OOH Advertising on June 20, 2018 Hurricane season has arrived, and it’s very important to […]
Billboard Visibility Not Protected By Just Compensation
The Wisconsin Supreme Court ruled 4-3 that the City of Madison’s construction of a bridge which blocked visibility of a billboard is not a property taking requiring just compensation. Here’s a summary of Adams Outdoor v City of Madison. Adams bought a two sided billboard located near the Beltline Highway […]
Vote Scheduled on Advertising in CA Right of Way
A vote is scheduled next Tuesday in the California Senate Transportation Committee on AB 1405 which will allows the California Department of Transportation to establish a pilot project for advertising on state rights of way. You can read an analysis of the bill here and the text of the bill here. Insider ran […]
Rainbow Kirby on Adidas OOH/influencers campaign
By Rainbow Kirby, Clear Channel Outdoor Step outside, and look up as you stroll through your neighborhood. You may just have a special message waiting for you, especially if you have social cred and influence. This summer, Adidas is showing the love to their family of brand ambassadors in LA […]
Company of the Day – Conlee Outdoor Advertising
Company: Conlee Outdoor Advertising Headquarters: 242 El Cerrito Dr. Bakersfield, CA Market: Bakersfield, CA Phone: 661-549-1792 Email: shelli@conleeoutdoor.com Conlee Outdoor Advertising is a locally owned and operated outdoor advertising company serving Bakersfield California. Shelli Carlovsky owns Conlee Outdoor and has worked in the outdoor advertising industry since 1999. She is […]
Pending Tariff Impacts Digital Billboards.
“No one in the US makes LED’s so what the hell are we protecting.” – A US digital billboard manufacturer on the impending LED tariff. The escalating US-China trade war may be coming to a digital billboard near you. Earlier this week the Trump administration released an updated list of […]
Magna says OOH is only form of traditional media to grow.
Magna has released its Spring 2018 Advertising Forecast. Global ad spending is projected to increase 6% in 2018 but most of the new spending will go to online digital and mobile advertising. Magna says out of home is the only form of traditional media to grow in 2018. Magna On […]
Pequot Lakes Revisited
As a follow up to our Insider post last week, the Brainerd Dispatch points out some additional detail on the Pequot Lakes Minnesota town council sign ordinance approvals from earlier this month. Along with the council’s decision to permit billboards along the new Highway 371 to encourage people to stop […]